Affirmation Recommendations | Non-PRO
Your survey results indicate that you are an
If you feel you're in the wrong tier or have moved on from this one, click here to take the survey again!
As an Affirmation-level artist, you've already done the hard work of building a fan base with a consistent habit of creating and posting content, engaging with fans on social media, and even building your email list and sending regularly. You've also managed to generate your first customers and sales - no small feat!
At this point, you are on the verge of a breakout and the beginning of a successful music business - one that supports your lifestyle and allows you to build a team around your music.
Now, it's time to solidify your email marketing and list building strategy while teaching you expert-level online sales skills that can build sustainable revenue for you and your team...
By the time you move on to the next tier, you'll be making regular high-value offers to a highly engaged email and customer list that result in consistent sales revenue. And, you'll start to see your music career as a lucrative, viable, and sustainable business that grows every year.
Scroll down to review your recommended goals, campaigns, and consults from our IndiesLIVE! consult vault that focus on your exact starting point!
Your Recommended Goals
Below, you can review a set of realistic goals for the next 3 months, 6 months, and 1 year of your music career. These goals are directly correlated to the recommended trainings, campaigns, and projects listed in the lower half of this page.
First 3 Months
= "...within the time frame"
= "...if you haven't already"
= "...depending on your budget"
= "...within the time frame"
= "...if you haven't already"
= "...depending on your budget"
Below is a list of projects and campaigns you can work on and implement in order to progress in your career and grow your fan base.
These projects and campaigns are listed in the order in which you should complete them.
Once you've completed these campaigns, projects, and trainings, you can re-take the placement survey to determine which tier you have progressed to.
Each of these projects/campaigns correspond to a training available in the IndiePRO Training Vault. If you are not an IndiePRO member, you can access the trainings through our 14-day Free IndiePRO Trial or purchase the trainings standalone through our Products page.
Configure your email list and email automations/workflows
Email marketing is the cornerstone of almost every online business - even in the 2020s. Email marketing performs better than any other form of online marketing, generating an average of $30-40 for every $1 spent.
Because you've already built a respectable email list, implementing this training will be mostly about fine-tuning and automating your email marketing efforts.
Email automations and workflows taught in this training will ensure that every fan who joins your list, signs up for/purchases an offer, or grows cold and stops opening emails is taken care of automatically. In turn, this will ensure that you grow more rapidly, keep your subscribers entertained and engaged for longer, perform less manual work, and generate a lot more sales!
Email Marketing for Musicians
Build an end-to-end automated fan-building sales-generating machine with the power of Email Marketing - and put your list to work!
Create 1-4 Permission Offers
In the music industry, not much attention is paid to email marketing. This sadly missed opportunity is made no more obvious than in the "offers" artists make to entice fans to sign up for their email list - including the all too tragic "Get Updates" (oh, goodie!)...
Experienced digital marketers know that the best way to grow an email list is to craft cant-resist offers that make people want to join the list. By creating enticing offers that your audience receives when subscribing to your email list, you'll both ensure that more fans joint he list while also generating excitement and enthusiasm about being a subscriber. It's a win-win!
Grow Your Permission List
Learn how to consistently and reliably grow your email list by crafting the perfect offer for your fans!
Learn The Buddy System and ideate your Fan Journey
Every marketing and business strategy taught and practiced in our community plugs into an overall framework: The Buddy System. This system describes the journey that your audience takes from stranger to listener to fan. It also describes the “areas” of your business that you will have to set up by building and deploying campaigns and projects.
By learning The Buddy System first, you will be able to understand which part of the relationship each campaign facilitates and how the campaigns you construct fit together to form a complete business.
The Buddy System
Learn the psychology-based step-by-step process for turning random strangers into raving, promoting fans.
Add sales funnel and checkout functionality to your artist website
Unfortunately, most artist websites are glorified business cards. All too often, artist websites simply fail to capitalize on the power of digital marketing. This is especially tragic when you consider the mindset of the average person who makes it all the way to an artist's website...
We spend so much of our time on social media sites, Google, and Amazon that its rare for anyone to visit any other type of website. When someone makes it to your artist website, it's not by accident - they sought you out! So, we want to make the most out of every website visit by creating a website with high-powered email marketing and e-commerce features that translate into long-term fans and sales.
Build Your Artist Website
Learn how to be your own webmaster and build the perfect website for growing your fan base and customer list!
Implement website tracking and analytics
"That which is measured, improves. That which is measured and tracked, improves exponentially."
As an online artist in the digital age, you will likely use your website for many high-value purposes - including to host landing pages that entice users to sign up for your email list, purchase a product, or register for an event.
But, not all landing pages are created equally - some of them suck - and a sub-optimal landing page will yield sub-optimal results. By implementing tracking and analytics on your website, you will be able to identify when a landing page is underperforming and make steps to improve it. And, you will know exactly how much those changes improve that performance - down to the percent!
Ones & Zeros 101
Learn how to track, measure, and optimize your entire digital fan base using the Facebook Pixel and Google Analytics
Build and run a Free + S&H Funnel campaign
While there are many trainings and strategies we implement for sustained sales and revenue throughout the calendar year, we want you to be able to bootstrap your sales with a large influx of subscribers and customers - to show yourself that your fans will support you and that you can generate sales.
The Free + S&H Funnel Strategy can significantly reduce the time it takes for a die-hard fan to support your music by making a purchase - it's a cant-resist offer that will make it easy for you to grow your customer base. In fact, Indies who implement this strategy can usually generate dozens of customers with a simple, 9-word email, activating would-be customers you didn't even know you had!
Free + S&H Funnel Strategy
Learn how to generate an avalanche of new customers by giving away back inventory for free... and still making a profit!
Build and execute a Product or Album Launch Funnel campaign
Sales funnels and product launches are responsible for a lion's share of the revenue generated online through digital marketing. For start-ups and established businesses alike, there is no better tool in the digital marketing toolbox for creating customers at a profit.
For this reason, it's necessary for you to learn how to create funnels and launch products from beginning to end. Not only will these skills bootstrap your customer base and help you generate profitable sales, they will have the added benefit of growing your email list and larger warm audience while giving you the confidence to maintain complete control over your business.
How To Profit From A Launch Campaign
Learn how to actually profit from releasing a new album or product while growing fans, subscribers, and customers!
Create a sales promotion calendar and run your first sales promotion
For online businesses, every month brings a new opportunity (and excuse) to convert email subscribers and followers into supporting customers. Typically, the lifecycle of an online customer ends with a final stage of "deal-seeking". This means that, when you have developed enough of a relationship and given enough value to a fan, they may just need any reason to finally support you by making a purchase...
By creating and implementing a sales promotion calendar, you can ensure that you consistently make high value offers to your audience that serve as a "good reason" to support your music - whenever they are ready to do so. This will also give your existing customers a good reason to make a follow-up purchase.
How To Generate Sales Year Round
Learn how to create and implement a promotional campaign calendar to generate sales and new customers year-round!