Optimizing Your Banner Image
There is only one thing you can guarantee that your Fan Page visitors will do. They are ALL going to glance at your Page Banner. Even if they leave immediately upon landing on your Facebook page, they will at LEAST see that big banner image.
This simple fact makes your Facebook page banner the most valuable piece of real estate on your Facebook page.
In this lesson, you'll learn how to design an effective, offer-heavy Page Banner which will point to your CTA button and help to convert a percentage of your page visitors into subscribers.