Episode 40: The Truth About Music Industry Data w/ Data & Analytics Expert John Grimshaw
The truth about music industry data is that the industry doesn't even use what little data they have. An email list with 100,000 subscribers - but no customers. A Facebook page with over 1.5 million likes - and only 10k in ecommerce per month. These are the confusing, nightmarish scenarios that have become the norm in today's music industry.
John Grimshaw is the Data and Analytics Manager for Digital Marketer, one of the leading training companies in the world for online marketing and business growth. In this episode, John applies his expertise to some of the tougher data challenges in the music business...
The industry has been talking about the importance of data for almost a decade now - and a lot of them aren't sure what they mean. We were very lucky to have an hour of John's time to help us get to the bottom of it!
DISCOVER:
RESOURCES MENTIONED: