IndieFounder Solo | One-on-One Coaching
⏳ The Smartest Artists Aren’t Waiting for a Big Break—They’re Creating One. Are You?
Take Control of Marketing Your Music Career With A Team By Your Side
Learn and install the most effective artist growth frameworks and strategies to grow and profit from your music career!
⏳ The Smartest Artists Aren’t Waiting for a Big Break—They’re Creating One. Are You?
Take Control of Marketing Your Music Career With A Team By Your Side
Learn and install the most effective artist growth frameworks and strategies to grow and profit from your music career!
What is "IndieFounder"?
This one-on-one coaching program will put you directly under the guidance of a senior marketing coach here at Indepreneur. Our team has vast experience of solving problems and maximizing revenue for clients in our IndieX agency and building Indies to self-proficiency inside of IndieFounder.
First, you'll establish marketing goals and envision your full potential as the owner of your music business. Then, you'll work week-by-week with your coach to set up campaigns and systems that grow and monetize your audience!
At every step, your coach will apply their experience and knowledge to steer you to the best next steps while helping you troubleshoot and get around any issues you experience along the way.
Most importantly, your coach will help you build the skill of self-empowerment!
Our goal is for you to graduate the program with the skills to be your own marketing expert, driving your success as the Founder of your artist business...
This one-on-one coaching program will put you directly under the guidance of a senior marketing coach here at Indepreneur. Your coach will have the vast experience of solving problems and maximizing revenue for clients in our IndieX agency and building Indies to self-proficiency inside of IndieFounder.
First, you'll establish marketing goals and envision your full potential as the owner of your music business. Then, you'll work week-by-week with your coach to set up campaigns and systems that grow and monetize your audience!
At every step, your coach will apply their experience and knowledge to steer you to the best next steps while helping you troubleshoot and get around any issues you experience along the way.
Most importantly, your coach will help you build the skill of self-empowerment!
Our goal is for you to graduate the program with the skills to be your own marketing expert, driving your success as the Founder of your artist business...
How IndieFounder Plugs Into Your Music Career...
Your Very Own Coach
Marketing Demystified
Custom Marketing Plans
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Meet The Coaches
Jesse Gillenwalters
Long-time Indepreneur student and community member turned team member; Jesse serves as a dedicated instructor for our IndieFounder Coaching program, as well as serves IndieX clients as a senior account manager. He was one of the original IndieFounder one-on-one students in 2017.
Jesse is also responsible for testing new strategies with his own music for the Indepreneur knowledge base. Originally from Binghamton, NY, he moved to Nashville in 2015 to spread his unique style of synthpop as Basic Printer.
Coaching Style
Shae Langford
Shae serves as a dedicated marketing technician for the IndieX agency. Shae is, herself, a graduate of the IndieFounder group coaching program. Soon after graduating, she was identified as a potential team member due to her excellence in the program.
A lifelong indie musician and songwriter herself, she has a passion for the growth and success of independent musicians. Originally from Portland, OR, Shae now resides in Memphis, TN as the face of her own indie pop-punk/emo rock project, a lover of cats, and an evangelist for the great outdoors.
Coaching Style
Ande Hunter
Using Indepreneur strategies, Ande grew his band As December Falls from playing empty rooms to selling out international tours. He has mastered every facet of music marketing, from advertising to email marketing, sales, and show promotion.
As an Account Strategist for our IndieX agency, Ande has been instrumental in bringing in huge wins for clients of all genres. Also, he slays a Mark Knopfler solo. And loves cats. Don't let the tough exterior fool you!
Coaching Style
Jonah McLean (DUX)
As one of Indepreneur's first case studies and Testing Grounds artists, Jonah has experienced the power of Indepreneur strategies first-hand for several years. Going by DUX, Jonah is a beloved electronic producer who has collaborated with some of LA's most promising songwriting and performing talent.
As the operations powerhouse for Indepreneur, Jonah brings a facilitator's skill set to every project, team member, and long-term initiative at Indepreneur.
Coaching Style
Joe Capati
Saxophonist for the 502's Joe Capati became the marketing whiz he is today by watching his very own band grow from 0 to millions of fans with the help of Indepreneur strategies.
Joe is now an Account Manager at our IndieX agency and has worked with countless clients since he's been with Indepreneur. He's also a committed yogi and endlessly funny, so you know he's patient and a blast to work with.
Coaching Style
Ande Hunter
Using Indepreneur strategies, Ande grew his band As December Falls from playing empty rooms to selling out international tours. He has mastered every facet of music marketing, from advertising to email marketing, sales, and show promotion.
As an Account Strategist for our IndieX agency, Ande has been instrumental in bringing in huge wins for clients of all genres. Also, he slays a Mark Knopfler solo. And loves cats. Don't let the tough exterior fool you!
Coaching Style
Included During Your IndieFounder Program:
Full Access To The IndiePRO Membership!
ALL of Our Artist Marketing Skill & Campaign Playbooks
You'll get instant, on-demand access to our entire library of step-by-step Campaign Guides. Whether you need to grow a fan base overall, build an audience on a specific platform, build an email or text list, or get your fans to buy tickets and merch - we'll guide you through using these battle tested playbooks that have been used to drive success for artists of every genre and size!
Fan Finder Method
Normally $135 Standalone
If you don’t have a large fan base or a way to grow your fan base consistently, learn how to set up Fan Finder ads that get you new fans daily…
Spotify Field Guide
Normally $125 Standalone
If you want to grow your Spotify listeners and streams consistently, take this training to learn how the Spotify recommendation engine works and train it in your favor…
How To Profit From A Launch Campaign
Normally $145 Standalone
If you’ve got a fan base and new products or music to launch, use this advanced launch strategy to generate fans, subscribers, customers, and repeat customers in one campaign…
How To Create Your Brand
Normally $135 Standalone
If you’re just starting out and don’t have a brand or if you want to update your brand, use this training to get a killer brand established…
Email Marketing for Musicians
Normally $135 Standalone
If you have a consistently growing fan base, use this training to set up an email list with automation that nurtures and offers to your fans as your list grows…
Promote & Communicate with Video
Normally $135 Standalone
Want to make video a big part of your content and online presence? Learn shooting, editing, and preparing content from our go-to video wizard…
The Buddy System
Normally $65 Standalone
This training covers our overall marketing framework - it will help you understand what stage of development you’re at and what to focus on next…
FREE + S&H Funnel Strategy
Normally $135 Standalone
If you have merch inventory and email subscribers who haven’t become customers yet, this training will allow you to create an avalanche of new customers with a can’t-resist offer…
Selling Tickets for Live Shows
Normally $115 Standalone
If you have shows or a tour coming up and want to pack it with live attendees, use this training to deploy our battle-tested ticket marketing strategies…
How To Generate Sales Year-Round
Normally $135 Standalone
If you’ve already run sales campaigns and have a growing customer/email list, use this training to automate your sales promotions and grow customers and revenue year-round…
Ones and Zeros 101
Normally $65 Standalone
If you have an artist website or online store and are using ads, emails, or text to send people to it, this training will get your tracking set up…
Make Merch That Fans Want
Normally $125 Standalone
If you have a fan base to sell products to and need to make killer merch, learn how to create merch your fans will love and make-it-yourself or hire the perfect vendor…
How To Turn Listeners Into Real Fans
Normally $115 Standalone
If you’ve started building your fan base and getting fans consistently, use this training to learn Education processes that will help you turn new listeners into real, engaged fans…
Fan Page Optimization
Normally $45 Standalone
If your social media pages are all over the place, use this training to get consistent branding and a professional look to your online presence…
Grow Your Permission List
Normally $115 Standalone
If you’re trying to grow your email or text list, use this training to create several can’t-resist sign-up offers and automations that convince fans to sign up…
Messenger Marketing w/ Music
Normally $115 Standalone
If you’d like to engage your fans in Facebook Messenger or Instagram DMs, use this training to learn about the ManyChat chatbot tool and add a new dimension to your fan communication…
How To Run Your Music Business
Exclusive To IndiePRO
Overwhelmed with tasks? Indepreneur is a small team that gets a lot done - learn how we manage dozens of projects every month!
Content Blitz Blueprint
Normally $95 Standalone
If you have a growing fan base but they don’t stick around very long or engage on social, learn how to start a recurring content series that gives them something to show up for every week…
The $1-A-Day Traffic Plan
Normally $65 Standalone
If you are generating fans and followers but want a way to automatically engage and nurture them on social, use this $1-A-Day engagement strategy…
Build The Perfect Artist Website
Exclusive to IndiePRO
If you feel your website doesn’t look or perform great for your fan base or if you haven’t built your artist website yet, use this training to design and optimize the Perfect Artist Website!
Run A Successful Crowdfund
Normally $145 Standalone
This training, originally created by Ian Anderson, has helped hundreds of indie artists raise successful crowdfunds. If you’d like to raise 4-5 figures to fund your next big project, this training will show you how!
ALL of Our Artist Marketing Skill & Campaign Playbooks
You'll get instant, on-demand access to our entire library of step-by-step Campaign Guides. Whether you need to grow a fan base overall, build an audience on a specific platform, build an email or text list, or get your fans to buy tickets and merch - we'll guide you through using these battle tested playbooks that have been used to drive success for artists of every genre and size!
Fan Finder Method
Normally $135 Standalone
If you don’t have a large fan base or a way to grow your fan base consistently, learn how to set up Fan Finder ads that get you new fans daily…
Spotify Field Guide
Normally $125 Standalone
If you want to grow your Spotify listeners and streams consistently, take this training to learn how the Spotify recommendation engine works and train it in your favor…
How To Profit From A Launch Campaign
Normally $145 Standalone
If you’ve got a fan base and new products or music to launch, use this advanced launch strategy to generate fans, subscribers, customers, and repeat customers in one campaign…
How To Create Your Brand
Normally $135 Standalone
If you’re just starting out and don’t have a brand or if you want to update your brand, use this training to get a killer brand established…
Email Marketing for Musicians
Normally $135 Standalone
If you have a consistently growing fan base, use this training to set up an email list with automation that nurtures and offers to your fans as your list grows…
Promote & Communicate with Video
Normally $135 Standalone
Want to make video a big part of your content and online presence? Learn shooting, editing, and preparing content from our go-to video wizard…
The Buddy System
Normally $65 Standalone
This training covers our overall marketing framework - it will help you understand what stage of development you’re at and what to focus on next…
FREE + S&H Funnel Strategy
Normally $135 Standalone
If you have merch inventory and email subscribers who haven’t become customers yet, this training will allow you to create an avalanche of new customers with a can’t-resist offer…
Selling Tickets for Live Shows
Normally $115 Standalone
If you have shows or a tour coming up and want to pack it with live attendees, use this training to deploy our battle-tested ticket marketing strategies…
How To Generate Sales Year-Round
Normally $135 Standalone
If you’ve already run sales campaigns and have a growing customer/email list, use this training to automate your sales promotions and grow customers and revenue year-round…
Ones and Zeros 101
Normally $65 Standalone
If you have an artist website or online store and are using ads, emails, or text to send people to it, this training will get your tracking set up…
Make Merch That Fans Want
Normally $125 Standalone
If you have a fan base to sell products to and need to make killer merch, learn how to create merch your fans will love and make-it-yourself or hire the perfect vendor…
How To Turn Listeners Into Real Fans
Normally $115 Standalone
If you’ve started building your fan base and getting fans consistently, use this training to learn Education processes that will help you turn new listeners into real, engaged fans…
Fan Page Optimization
Normally $45 Standalone
If your social media pages are all over the place, use this training to get consistent branding and a professional look to your online presence…
Grow Your Permission List
Normally $115 Standalone
If you’re trying to grow your email or text list, use this training to create several can’t-resist sign-up offers and automations that convince fans to sign up…
Messenger Marketing w/ Music
Normally $115 Standalone
If you’d like to engage your fans in Facebook Messenger or Instagram DMs, use this training to learn about the ManyChat chatbot tool and add a new dimension to your fan communication…
How To Run Your Music Business
Exclusive To IndiePRO
Overwhelmed with tasks? Indepreneur is a small team that gets a lot done - learn how we manage dozens of projects every month!
Content Blitz Blueprint
Normally $95 Standalone
If you have a growing fan base but they don’t stick around very long or engage on social, learn how to start a recurring content series that gives them something to show up for every week…
The $1-A-Day Traffic Plan
Normally $65 Standalone
If you are generating fans and followers but want a way to automatically engage and nurture them on social, use this $1-A-Day engagement strategy…
Build The Perfect Artist Website
Exclusive to IndiePRO
If you feel your website doesn’t look or perform great for your fan base or if you haven’t built your artist website yet, use this training to design and optimize the Perfect Artist Website!
Run A Successful Crowdfund
Normally $145 Standalone
This training, originally created by Ian Anderson, has helped hundreds of indie artists raise successful crowdfunds. If you’d like to raise 4-5 figures to fund your next big project, this training will show you how!
Jonah McLean (DUX)
As one of Indepreneur's first case studies and Testing Grounds artists, Jonah has experienced the power of Indepreneur strategies first-hand for several years. Going by DUX, Jonah is a beloved electronic producer who has collaborated with some of LA's most promising songwriting and performing talent.
As the operations powerhouse for Indepreneur, Jonah brings a facilitator's skill set to every project, team member, and long-term initiative at Indepreneur.
Coaching Style
Ande Hunter
Using Indepreneur strategies, Ande grew his band As December Falls from playing empty rooms to selling out international tours. He has mastered every facet of music marketing, from advertising to email marketing, sales, and show promotion.
As an Account Strategist for our IndieX agency, Ande has been instrumental in bringing in huge wins for clients of all genres. Also, he slays a Mark Knopfler solo. And loves cats. Don't let the tough exterior fool you!
Coaching Style