IndieFounder | Become Your Own Marketing Team
music marketing
music marketing

Master Music Marketing w/ Expert 1-on-1 Help

Learn the most effective ways to grow and profit from your music career with our agency experts!

A library of priceless music marketing strategies that actually create listeners, fans, and customers.

A library of priceless music marketing strategies that actually create listeners, fans, and customers.

Your IndieFounder Solo program comes with...

Your Very Own Coach

Your
Very Own Coach

  • Pair up with a senior Indepreneur marketer for weekly video check ins and daily access via chat
  • Your coach will get to know your art and personality to inform branding and marketing approaches on a deeper level
  • Build rapport and momentum over the course of a 12-week partnership

Marketing
Demystified

Marketing Demystified

  • Set concrete and trackable goals that direct your marketing and prevent confusion and overwhelm 
  • Attack goals 1-by-1 - each week will be planned out by your coach based on your progress and capabilities
  • Lean into the guidance of your coach - never wonder about what tech tools you should buy or what campaigns you should run

Custom Marketing Plan

Custom
Marketing Plan

  • Utilize weekly โ€œsprintsโ€ to break up your goals into executable chunks while learning new skills 
  • Plug into shared communication channels for seamless collaboration between you and your coach
  • Create automated, evergreen fan engagement to keep your fans thrilled and entertained, even when you can't be there in realtime...

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Meet The Coaches

Jesse Gillenwalters

Long-time Indepreneur student and community member turned team member; Jesse serves as a dedicated instructor for our IndieFounder Coaching program, as well as serves IndieX clients as a senior account manager. He was one of the original IndieFounder one-on-one students in 2017.

Jesse is also responsible for testing new strategies with his own music for the Indepreneur knowledge base. Originally from Binghamton, NY, he moved to Nashville in 2015 to spread his unique style of synthpop as Basic Printer.

Coaching Style

  • Transparent
  • Personable
  • Detailed

Shae Langford

Shae serves as a dedicated marketing technician for the IndieX agency. Shae is, herself, a graduate of the IndieFounder group coaching program. Soon after graduating, she was identified as a potential team member due to her excellence in the program.

A lifelong indie musician and songwriter herself, she has a passion for the growth and success of independent musicians. Originally from Portland, OR, Shae now resides in Memphis, TN as the face of her own indie pop-punk/emo rock project, a lover of cats, and an evangelist for the great outdoors.

Coaching Style

  • Supportive
  • Enthusiastic
  • Perceptive

Joe Capati

Saxophonist for the 502's Joe Capati became the marketing whiz he is today by watching his very own band grow from 0 to millions of fans with the help of Indepreneur strategies.

Joe is now an Account Manager at our IndieX agency and has worked with countless clients since he's been with Indepreneur. He's also a committed yogi and endlessly funny, so you know he's patient and a blast to work with.

Coaching Style

  • Committed
  • Friendly
  • Patient

Ande Hunter

Using Indepreneur strategies, Ande grew his band As December Falls from playing empty rooms to selling out international tours. He has mastered every facet of music marketing, from advertising to email marketing, sales, and show promotion.

As an Account Strategist for our IndieX agency, Ande has been instrumental in bringing in huge wins for clients of all genres. Also, he slays a Mark Knopfler solo. And loves cats. Don't let the tough exterior fool you!

Coaching Style

  • Direct
  • Experienced
  • Fast-moving

Our Team Is Trusted By:

Turns Out... Marketing Works! ๐Ÿคฏ

Whether you're just starting out or already have a fan base, we've been helping artists like you create drastic results in their music careers for over 5 years now. If you want to find a path you can follow to upgrade multiple levels in your fan base and business knowledge, this is it...

What Experts Are Saying

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneurs
Club, Beatstars

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group,
Music Business Tooolbox

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Beatstars, M.E.C.

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

Your IndiePRO Journey

Here is what your next few months looks like inside the IndiePRO community:

  • Join the IndiePRO group and get help from fellow indies and staff on where you should start...
  • Get a customized game plan that maps out exactly what you'll focus on to level-up in your music career this year...
  • Use your first recommended step-by-step campaign training and start getting results that move your career...
  • Use our "Ask An Expert" feature if you get stuck and get a fast response from our agency experts in video form...
  • Join community calls and live stream sessions to get hands on help and guidance every week...
  • Discover a library of supplementary resources to help you amplify your new skills...
  • Sign up for members-only workshops and live trainings to level up your skills...
  • Browse the IndieDEALS discount book and save $100s on mixing, mastering, software, and CDBaby distribution...

Trainings For Every Artist Marketing Skill & Campaign

As an IndiePRO member, you'll get instant, on-demand access to our entire library of step-by-step Campaign Guides. Whether you need to grow a fan base overall, build an audience on a specific platform, build an email or text list, or get your fans to buy tickets and merch - these instructional guides are battle tested and have been used to drive success for artists of every genre and size.

Fan Finder Method
Normally $135 Standalone

If you donโ€™t have a large fan base or a way to grow your fan base consistently, learn how to set up Fan Finder ads that get you new fans dailyโ€ฆ

Spotify Field Guide
Normally $125 Standalone

If you want to grow your Spotify listeners and streams consistently, take this training to learn how the Spotify recommendation engine works and train it in your favorโ€ฆ

How To Profit From A Launch Campaign
Normally $145 Standalone

If youโ€™ve got a fan base and new products or music to launch, use this advanced launch strategy to generate fans, subscribers, customers, and repeat customers in one campaignโ€ฆ

How To Create Your Brand
Normally $135 Standalone

If youโ€™re just starting out and donโ€™t have a brand or if you want to update your brand, use this training to get a killer brand establishedโ€ฆ

Email Marketing for Musicians
Normally $135 Standalone

If you have a consistently growing fan base, use this training to set up an email list with automation that nurtures and offers to your fans as your list growsโ€ฆ

Promote & Communicate with Video
Normally $135 Standalone

Want to make video a big part of your content and online presence? Learn shooting, editing, and preparing content from our go-to video wizardโ€ฆ

The Buddy System
Normally $65 Standalone

This training covers our overall marketing framework - it will help you understand what stage of development youโ€™re at and what to focus on nextโ€ฆ

FREE + S&H Funnel Strategy
Normally $135 Standalone

If you have merch inventory and email subscribers who havenโ€™t become customers yet, this training will allow you to create an avalanche of new customers with a canโ€™t-resist offerโ€ฆ

Selling Tickets for Live Shows
Normally $115 Standalone

If you have shows or a tour coming up and want to pack it with live attendees, use this training to deploy our battle-tested ticket marketing strategiesโ€ฆ

How To Generate Sales Year-Round
Normally $135 Standalone

If youโ€™ve already run sales campaigns and have a growing customer/email list, use this training to automate your sales promotions and grow customers and revenue year-roundโ€ฆ

Ones and Zeros 101
Normally $65 Standalone

If you have an artist website or online store and are using ads, emails, or text to send people to it, this training will get your tracking set upโ€ฆ

Make Merch That Fans Want
Normally $125 Standalone

If you have a fan base to sell products to and need to make killer merch, learn how to create merch your fans will love and make-it-yourself or hire the perfect vendorโ€ฆ

How To Turn Listeners Into Real Fans
Normally $115 Standalone

If youโ€™ve started building your fan base and getting fans consistently, use this training to learn Education processes that will help you turn new listeners into real, engaged fansโ€ฆ

Fan Page Optimization
Normally $45 Standalone

If your social media pages are all over the place, use this training to get consistent branding and a professional look to your online presenceโ€ฆ

Grow Your Permission List
Normally $115 Standalone

If youโ€™re trying to grow your email or text list, use this training to create several canโ€™t-resist sign-up offers and automations that convince fans to sign upโ€ฆ

Messenger Marketing w/ Music
Normally $115 Standalone

If youโ€™d like to engage your fans in Facebook Messenger or Instagram DMs, use this training to learn about the ManyChat chatbot tool and add a new dimension to your fan communicationโ€ฆ

How To Run Your Music Business
Exclusive To IndiePRO

Overwhelmed with tasks? Indepreneur is a small team that gets a lot done - learn how we manage dozens of projects every month!

Content Blitz Blueprint
Normally $95 Standalone

If you have a growing fan base but they donโ€™t stick around very long or engage on social, learn how to start a recurring content series that gives them something to show up for every weekโ€ฆ

The $1-A-Day Traffic Plan
Normally $65 Standalone

If you are generating fans and followers but want a way to automatically engage and nurture them on social, use this $1-A-Day engagement strategyโ€ฆ

Build The Perfect Artist Website
Exclusive to IndiePRO

If you feel your website doesnโ€™t look or perform great for your fan base or if you havenโ€™t built your artist website yet, use this training to design and optimize the Perfect Artist Website!

...and more every quarter!

Our technicians and experts are working around the clock to produce trainings for cutting-edge strategies - new/updated trainings every quarter!

Build Campaigns & Systems Every Month With Expert Help

Each month, we'll be leading a live, hands-on workshop for our IndiePRO members that helps you install a new system, strategy, campaign, or process in your music career. When you attend these monthly workshops, you're gauranteed to take massive action that levels up your music marketing.

Plus, you'll get access to all past workshop replays:

How To Run A Black Friday Sale
Normally $95 Standalone

In this Activation Workshop, Ande Hunter of As December Falls will show you exactly how to set up a sales promo that generates a windfall of new sales and customers!

From Nothing To Something: How The 502's Made It Themselves
Normally $97 Standalone

They decided to "buy in" to Indepreneur strategies in 2017 - now, they've grown from 0 to millions of fans, sold out shows, and turning down record label offers!

Crafting Killer Content:
Building Your Education Bridge
Normally $97 Standalone

Learn how to create engaging, fan-forward content that grabs your casual listeners and pulls them into a fan-artist relationship

The 6-Step Branding Tune-Up
Normally $97 Standalone

This is a crash course that will teach you the basics of logo design, brand voice, usage guidelines, and everything in between.

Merch for Grassroots Artists
Normally $97 Standalone

Learn cost effective, low risk strategies for creating the exact merchandise your fanbase wants from you! Even for small audience sizes and small budgets.

How To Make Video Ads That Don't Suck
Normally $97 Standalone

Learn how to create video ads from ideation to scripting, shooting, and editing - plus, common video mistakes to avoid and how to grab attention with a pattern-interrupt.

Blockchain, Web3, and the Indie Escape Hatch
Normally $97 Standalone

Learn about the fundamental changes coming to the music industry, fan base growth, and music monetization (courtesy of Web3 technologies!)

Show Promo & Tour Booking (for Dummies)
Normally $97 Standalone

Get examples of press kits that you can send to venues, advance sheets, funnels and ads used to sell out bigger and bigger tours for 5 years in a row!

The State of Paid Advertising for Music in 2022
Normally $97 Standalone

Learn how advertising has changed in the past year, as well as what's working today for growing your fanbase with paid traffic!

How To Build Merch Pages That Sell
Normally $97 Standalone

Learn how to create sales pages that grab the attention of every visitor and give them all the compelling reasons they need to actually purchase your products!

Project Management In Your Music Business
Normally $97 Standalone

Learn effective strategies to ideate, plan, and deliver quality work week after week. If you've been feeling overwhelmed, this workshop is for you!

Members-Only Discounts That Save You More Than You Pay

As one of the fastest-growing brands in the entertainment industry, we have the opportunity to speak with top-rated vendors, software providers, and technicians that help musicians accomplish more. Instead of taking an affiliate commission for promoting their products, we reach out to the best providers and pass the savings along to you as an exclusive discount.

Save 35% On All CDBaby Distribution!

In celebration of our 5th anniversary, we have partnered with CDBaby to offer our members 30% savings across CDBaby's entire suite of distribution options - from Basic Single to Album PRO! As an IndiePRO member, you'll enjoy the steepest discount available...

Mixing, Mastering, and Production

As part of your IndiePRO membership, you have access to discounted industry-level mixing and mastering from a wide range of engineers. We seek out the very best mixing engineers from our network and negotiate discounts that save you time and money over a traditional studio.

Atomic Disc

Atomic Disc is a boutique CD, Vinyl, and DVD manufacturing company located just south of Portland, Oregon, with over 3,600 5-star reviews from happy customers. Owned and run by musicians since 1993 theyโ€™ve been recording, mixing, mastering, and manufacturing for indie artists all over the globe. As an IndiePRO member, you can save 25% on CDs in Atomic eco-packsโ„ข, Jackets or Wallet Litesโ„ข.

TuneSpeak

TuneSpeak helps artists reward their most passionate fans by running viral contests. TuneSpeak campaigns, which feature dedicated support and management of Facebook and Instagram Ads, help artists boost revenues and increase their fan bases. As an IndiePRO member, you can save 20%!


XLN Audio Plugins

Co-owned by Max Martin, XLN Audio makes the award winning virtual instruments Addictive Drums and Addictive Keys, each with a growing library of expansion products covering every musical need from the smoothest jazz to the hardest metal. XLN Audio's products are the go-to tools for both today's biggest producers and home users just starting out. Save 30% on XLN plugins with your membership!

...and dozens more plus new deals every quarter!

PLUS: Access To Expert Strategists
To Answer Your Questions 24/7

As an IndiePRO member, you can ask any question from right inside your training area and get a dedicated video response from a music marketing strategist in our agency. This feature makes sure you're only a few clicks away from the best answer to your exact question from someone who markets artists for a living!

Here's just a few of the dozens of questions we've answered in the last few months:

Question:
What should my single release timeline look like?

Answered by Joe Capati
Agency Strategist, The 502s

Question:
How do I connect my audience growth to making money?

Answered by Jesse Gillenwalters
Agency Strategist,
Basic Printer

Question:
How can I use our testimonials from customers in our ad campaigns?

Answered by Circa
Founder & CEO, 
SOMEKIDPUNK

Question:
How do I create a trigger link in Drip to automatically segment those who click?

Answered by Ande Hunter
Agency Strategist,
As December Falls

Question:
Should I structure my music business differently?

Answered by Ande Hunter
Agency Strategist, As December Falls

What's My Investment?

How much is stagnation in your music career costing you? How many more singles and albums are you able to release without making an impact? How many lifelong fans have never heard of you because you can't get your music out there? Are you finding fans on a daily basis and making regular sales? Not knowing how to grow your music career may already be costing you a lot.

How much is stagnation in your music career costing you? How many more singles and albums are you able to release without making an impact? How many lifelong fans have never heard of you because you can't get your music out there? Are you finding fans on a daily basis and making regular sales? Not learning the right strategies may already be costing you a great deal.

IndiePRO Membership Comes With:


19 plug-and-play music marketing strategies
(comprehensive step-by-step training courses)

[$2000+ VALUE]

Access to "Ask An Expert" hands-on guidance
(agency experts answer your questions every week)

[$4,740/yr. VALUE]



Library of time-saving templates & worksheets

[$150 VALUE]


Bi-weekly live workshops and trainings

[$2,160/yr. VALUE]



Access to private mastermind group
(artists, entrepreneurs, managers, bloggers, bookers)
[PRICELESS]


Total Value: 

$9050/yr.

What You Save


The IndiePRO membership gives you access to over $7000 in training, one-on-one help and strategy, with new trainings released or updated every quarter and members-only live trainings and workshops.

You also get access to members-only discounts with mixing, mastering, software and distribution partners.

Save money while growing and monetizing your fan base.

Monthly Membership

All of the above for just...

$55/mo

Have questions?