IndiePRO | Grow & Monetize A Fan Base
music marketing
music marketing

Grow & Monetize Your
Fan Base With IndiePRO

A library of priceless music marketing strategies
that actually create listeners, fans, and customers.

A library of priceless music marketing strategies that actually create listeners, fans, and customers.

A library of priceless music marketing strategies that actually create listeners, fans, and customers.

If you're like most independent artists, you're probably struggling with:

Growing a fan base, knowing what content to make to attract new fans, focusing on the right strategies to further your career, and getting your music in front of the right listeners...

In fact, let me know if this sounds like you:

  • Posting constantly on social media is not growing your fan base quickly (or at all) and you're getting burnt out on social media altogether
  • You've struggled through following vague or complicated advice from YouTube gurus and talking heads with outrageous claims - but it hasn't helped...
  • You feel like you don't know how to build an audience that allows you to make money off of your music and talents...

But what if you could:

  • Get your music in front of millions of the right listeners every month and build an audience on whatever platform you like using the most...
  • Grow your fan base of engaged, supporting listeners every single day and talk with new fans around the world whenever you open your messages...
  • Learn the skills to sell tickets, merch, and music online without needing some record label, publisher, influencer, or curator to approve of your creativity...

This is how we've helped artists go from just starting out and confused to turning down record deals and
selling out tours around the world...

In 2017, Ed Isola of The 502s was looking to launch his band's debut album and grow a fan base...

The only problem was he had no idea how to grow a fan base๐Ÿ˜–

He had tried things like running ads to Spotify, posting on social media, and trying to create content people would like...

But, he had trouble reaching and attracting new fans or even knowing what to focus on...

To make matters worse, he was starting to get overwhelmed as time management was becoming a problem...

So, when Ed saw an ad for our music marketing trainings, he didn't hesitate to try us out...

When Ed gained access to our library of music marketing trainings, he started tearing through the lessons and mapping out how he wanted to launch their new album, Because We Had To...

Within a month, he had put together a run of performance videos of the songs from the album using our Fan Finder Method training...

By the Summer, Ed has built a full album launch for the album using our How To Profit From A Launch training...

And, by the end of 2017, The 502s had generated their first million-view video with their debut single "What To Do"...

Overall, Ed was able to launch Because We Had To to a dedicated email list of over 1000 new fans around the world...

The best part?

He generated enough sales to cover the cost of marketing and even turn a profit!

Then, a European promoter saw The 502s Fan Finder campaign and invited them to play a festival in Germany...

So, the next year, The 502s toured Europe, playing whatever venues they could book across multiple countries and even playing in the homes of their new fans...

Flash forward to today - The 502s have:

  • Charted on Billboard and landed on Spotify's Global Viral 50 playlist...
  • A 6-figure social media following and a 7-figure Spotify monthly listenership...
  • Just played sold out shows across Europe including a 1500-cap venue in Dublin...
  • Turned down several predatory record deals from major labels and publishers ๐Ÿค˜

And, Ed is making enough money from the band to focus on it full time...

But, this is only one of many success stories in our IndiePRO music marketing community...

Because almost the same exact thing happened with Ande Hunter of UK rock band As December Falls...

And with Quebec synthpop artist Caracol...

And with UK singer-songwriter RJ Thompson...

And with Australian alt rockers Cloning...

In fact, this story replays over and over again every year for artists in our community...

We've helped hundreds of artists make 6-figure annual revenue. Our agency has even helped some artists generate millions of dollars per year!

But, in working with 10,000+ indie artists over the last 5 years, we've noticed something important:

Artists that have the highest success rates are
absolutely laser-focused on execution...

Building campaigns...

Releasing music...

Crushing their marketing online from top to bottom, from ads and email marketing, to social media, sales offers, and beyond...

We've seen this success play out inside our IndieFounder coaching program when...

  • Jeremy Weinglass broke 1M new listeners through a video ad campaign that we ran with him!...
  • Within 2 months, Raspberry Pie set up a fully operating email growth and merch sales campaign and optimized an IG Reels ad campaign that also caused song to hit Release Radar BIG!...
  • Katie Thompson went from being dormant in her marketing to launching her first offer and generating sales within one month!...
  • Jeneral MC went from having no products or store to having a line of products, sales channel, and a campaign that generated his first 30 customers!...
  • Elm Treason grew their email list, launched a storewide sale campaign that generated $900 out the gate, and began building a membership site!...

The one key ingredient that has made
these artists so successful is implementation...

To succeed, you need to get things done in your music business...

So, if Indepreneur is going to have the impact we want it to have, we need our community members to get more things done...

For that reason, we've decided to invest into IndiePRO to make it better:

Over the next year we will put on 12 different workshops. Every workshop will teach you a new skill and install a new process in your music business...

As an IndiePRO Member you will:

  • Use modern marketing platforms like a pro so that you can grow your fan base on-demand at the lowest cost possible...
  • Make content that turns new listeners to real fans and keeps engagement instead of losing it...
  • Grow an email/text list that lets you communicate with fans immediately, cheaply, and directly...
  • Create, offer and sell merch and music that generates revenue and grows the fan relationship...
  • Use all-out, go-big-or-go-home product launch strategies so that every Album and EP release means more revenue and a larger fan base...
  • Understand the psychology and philosophy behind music marketing so that you can customize your strategy to your exact needs and style...

What Makes

Different?

 Indepreneur teaches what actually works in music marketing so independent musicians can outperform industry marketers and managers.

We know exactly how difficult it is to balance creativity and business goals. We have helped thousands of Indies of all genre and audience size learn the most powerful marketing strategies and use them immediately to advance their music career. 

Since the development of this music marketing framework, our staff has earned the trust of major independent artists and nationally touring acts as their digital marketing agency team, IndieX. The IndiePRO strategy library has allowed our team to dramatically increase the fan base and revenue of indie artists.

When it comes to building a fan base and succeeding with an artist brand, many artists follow the examples they get from the music industry. Indepreneur teaches what actually works in music marketing so independent musicians can outperform industry marketers and managers...

We know exactly how difficult it is to balance creativity and business goals. We have helped thousands of Indies of all genre and audience size learn the most powerful marketing strategies and use them immediately to advance their music career. 

Since the development of this music marketing framework, our staff has earned the trust of major independent artists and nationally touring acts as their digital marketing agency team, IndieX. The IndiePRO strategy library has allowed our team to dramatically increase the fan base and revenue of indie artists.

When you become an IndiePRO member, you will:

Learn the proven fan journey framework that will unlock your ability to turn strangers into supporting fans (and show you why most artists struggle to ever build a fan base).

 - Simplify this formula into a set of automated campaigns that will create customers from fans, fans from listeners, and listeners from strangers.

Use results-getting blueprints and playbooks to build a master-level music marketing system step-by-step faster than anyone else in the industry could.

Some say the music industry is 20 years behind in terms of marketing, sales, and growth. In a lot of ways, the industry is actually still at the starting line. When you apply real marketing strategies that have helped other industries grow bigger in less time, you'll be a mile ahead of the pack. Musicians that understand how to build and monetize an audience win in the music industry. Invest in IndiePro today.

Why? Because the only success to be had in the music industry is the kind that you build yourself - and we're here to help you do that.

What's Possible In IndiePRO?

The 502s

One of the first students of Indepreneur trainings, Ed Isola, founded his band The 502s in 2017. Using great content, work ethic, killer songs, and IndiePRO trainings and strategies, they went from 0 to 2,000,000 monthly listeners in under 5 years, charting on Billboard and playing sold-out tours across the nation.

Key Strategies:

Spotify Field Guide

Fan Finder Method

How To Profit From A Launch Campaign

As December Falls

After joining IndiePRO in 2018, Ande Hunter of the UK rock band As December Falls dove head-first into our training vault. From 2018 on, ADF has sold out a new, bigger tour every year (except for 2021 when COVID shut them down and they created 10,000 customers for their debut album ๐Ÿคฏ). This year, ADF opened for Sum 41, Green Day, and Bowling for Soup on festival stages. 

Key Strategies:

Selling Tickets for Live Shows

Messenger Marketing for Musicians

How To Profit From A Launch Campaign

Our Team Is Trusted By:

Turns Out... Marketing Works! ๐Ÿคฏ

Whether you're just starting out or already have a fan base, we've been helping artists like you create drastic results in their music careers for over 5 years now. If you want to find a path you can follow to upgrade multiple levels in your fan base and business knowledge, this is it...

What Experts Are Saying

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneurs
Club, Beatstars

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group,
Music Business Tooolbox

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Beatstars, M.E.C.

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

Your IndiePRO Journey

Here is what your next few months looks like inside the IndiePRO community:

  • Join the IndiePRO group and get help from fellow indies and staff on where you should start...
  • Get a customized game plan that maps out exactly what you'll focus on to level-up in your music career this year...
  • Use your first recommended step-by-step campaign training and start getting results that move your career...
  • Use our "Ask An Expert" feature if you get stuck and get a fast response from our agency experts in video form...
  • Join community calls and live stream sessions to get hands on help and guidance every week...
  • Discover a library of supplementary resources to help you amplify your new skills...
  • Sign up for members-only workshops and live trainings to level up your skills...
  • Browse the IndieDEALS discount book and save $100s on mixing, mastering, software, and CDBaby distribution...

Trainings For Every Artist Marketing Skill & Campaign

As an IndiePRO member, you'll get instant, on-demand access to our entire library of step-by-step Campaign Guides. Whether you need to grow a fan base overall, build an audience on a specific platform, build an email or text list, or get your fans to buy tickets and merch - these instructional guides are battle tested and have been used to drive success for artists of every genre and size.

Fan Finder Method
Normally $135 Standalone

If you donโ€™t have a large fan base or a way to grow your fan base consistently, learn how to set up Fan Finder ads that get you new fans dailyโ€ฆ

Spotify Field Guide
Normally $125 Standalone

If you want to grow your Spotify listeners and streams consistently, take this training to learn how the Spotify recommendation engine works and train it in your favorโ€ฆ

How To Profit From A Launch Campaign
Normally $145 Standalone

If youโ€™ve got a fan base and new products or music to launch, use this advanced launch strategy to generate fans, subscribers, customers, and repeat customers in one campaignโ€ฆ

How To Create Your Brand
Normally $135 Standalone

If youโ€™re just starting out and donโ€™t have a brand or if you want to update your brand, use this training to get a killer brand establishedโ€ฆ

Email Marketing for Musicians
Normally $135 Standalone

If you have a consistently growing fan base, use this training to set up an email list with automation that nurtures and offers to your fans as your list growsโ€ฆ

Promote & Communicate with Video
Normally $135 Standalone

Want to make video a big part of your content and online presence? Learn shooting, editing, and preparing content from our go-to video wizardโ€ฆ

The Buddy System
Normally $65 Standalone

This training covers our overall marketing framework - it will help you understand what stage of development youโ€™re at and what to focus on nextโ€ฆ

FREE + S&H Funnel Strategy
Normally $135 Standalone

If you have merch inventory and email subscribers who havenโ€™t become customers yet, this training will allow you to create an avalanche of new customers with a canโ€™t-resist offerโ€ฆ

Selling Tickets for Live Shows
Normally $115 Standalone

If you have shows or a tour coming up and want to pack it with live attendees, use this training to deploy our battle-tested ticket marketing strategiesโ€ฆ

How To Generate Sales Year-Round
Normally $135 Standalone

If youโ€™ve already run sales campaigns and have a growing customer/email list, use this training to automate your sales promotions and grow customers and revenue year-roundโ€ฆ

Ones and Zeros 101
Normally $65 Standalone

If you have an artist website or online store and are using ads, emails, or text to send people to it, this training will get your tracking set upโ€ฆ

Make Merch That Fans Want
Normally $125 Standalone

If you have a fan base to sell products to and need to make killer merch, learn how to create merch your fans will love and make-it-yourself or hire the perfect vendorโ€ฆ

How To Turn Listeners Into Real Fans
Normally $115 Standalone

If youโ€™ve started building your fan base and getting fans consistently, use this training to learn Education processes that will help you turn new listeners into real, engaged fansโ€ฆ

Fan Page Optimization
Normally $45 Standalone

If your social media pages are all over the place, use this training to get consistent branding and a professional look to your online presenceโ€ฆ

Grow Your Permission List
Normally $115 Standalone

If youโ€™re trying to grow your email or text list, use this training to create several canโ€™t-resist sign-up offers and automations that convince fans to sign upโ€ฆ

Messenger Marketing w/ Music
Normally $115 Standalone

If youโ€™d like to engage your fans in Facebook Messenger or Instagram DMs, use this training to learn about the ManyChat chatbot tool and add a new dimension to your fan communicationโ€ฆ

How To Run Your Music Business
Exclusive To IndiePRO

Overwhelmed with tasks? Indepreneur is a small team that gets a lot done - learn how we manage dozens of projects every month!

Content Blitz Blueprint
Normally $95 Standalone

If you have a growing fan base but they donโ€™t stick around very long or engage on social, learn how to start a recurring content series that gives them something to show up for every weekโ€ฆ

The $1-A-Day Traffic Plan
Normally $65 Standalone

If you are generating fans and followers but want a way to automatically engage and nurture them on social, use this $1-A-Day engagement strategyโ€ฆ

Build The Perfect Artist Website
Exclusive to IndiePRO

If you feel your website doesnโ€™t look or perform great for your fan base or if you havenโ€™t built your artist website yet, use this training to design and optimize the Perfect Artist Website!

...and more every quarter!

Our technicians and experts are working around the clock to produce trainings for cutting-edge strategies - new/updated trainings every quarter!

Build Campaigns & Systems Every Month With Expert Help

Each month, we'll be leading a live, hands-on workshop for our IndiePRO members that helps you install a new system, strategy, campaign, or process in your music career. When you attend these monthly workshops, you're gauranteed to take massive action that levels up your music marketing.

Plus, you'll get access to all past workshop replays:

How To Run A Black Friday Sale
Normally $95 Standalone

In this Activation Workshop, Ande Hunter of As December Falls will show you exactly how to set up a sales promo that generates a windfall of new sales and customers!

From Nothing To Something: How The 502's Made It Themselves
Normally $97 Standalone

They decided to "buy in" to Indepreneur strategies in 2017 - now, they've grown from 0 to millions of fans, sold out shows, and turning down record label offers!

Crafting Killer Content:
Building Your Education Bridge
Normally $97 Standalone

Learn how to create engaging, fan-forward content that grabs your casual listeners and pulls them into a fan-artist relationship

The 6-Step Branding Tune-Up
Normally $97 Standalone

This is a crash course that will teach you the basics of logo design, brand voice, usage guidelines, and everything in between.

Merch for Grassroots Artists
Normally $97 Standalone

Learn cost effective, low risk strategies for creating the exact merchandise your fanbase wants from you! Even for small audience sizes and small budgets.

How To Make Video Ads That Don't Suck
Normally $97 Standalone

Learn how to create video ads from ideation to scripting, shooting, and editing - plus, common video mistakes to avoid and how to grab attention with a pattern-interrupt.

Blockchain, Web3, and the Indie Escape Hatch
Normally $97 Standalone

Learn about the fundamental changes coming to the music industry, fan base growth, and music monetization (courtesy of Web3 technologies!)

Show Promo & Tour Booking (for Dummies)
Normally $97 Standalone

Get examples of press kits that you can send to venues, advance sheets, funnels and ads used to sell out bigger and bigger tours for 5 years in a row!

The State of Paid Advertising for Music in 2022
Normally $97 Standalone

Learn how advertising has changed in the past year, as well as what's working today for growing your fanbase with paid traffic!

How To Build Merch Pages That Sell
Normally $97 Standalone

Learn how to create sales pages that grab the attention of every visitor and give them all the compelling reasons they need to actually purchase your products!

Project Management In Your Music Business
Normally $97 Standalone

Learn effective strategies to ideate, plan, and deliver quality work week after week. If you've been feeling overwhelmed, this workshop is for you!

Members-Only Discounts That Save You More Than You Pay

As one of the fastest-growing brands in the entertainment industry, we have the opportunity to speak with top-rated vendors, software providers, and technicians that help musicians accomplish more. Instead of taking an affiliate commission for promoting their products, we reach out to the best providers and pass the savings along to you as an exclusive discount.

Save 35% On All CDBaby Distribution!

In celebration of our 5th anniversary, we have partnered with CDBaby to offer our members 30% savings across CDBaby's entire suite of distribution options - from Basic Single to Album PRO! As an IndiePRO member, you'll enjoy the steepest discount available...

Mixing, Mastering, and Production

As part of your IndiePRO membership, you have access to discounted industry-level mixing and mastering from a wide range of engineers. We seek out the very best mixing engineers from our network and negotiate discounts that save you time and money over a traditional studio.

Atomic Disc

Atomic Disc is a boutique CD, Vinyl, and DVD manufacturing company located just south of Portland, Oregon, with over 3,600 5-star reviews from happy customers. Owned and run by musicians since 1993 theyโ€™ve been recording, mixing, mastering, and manufacturing for indie artists all over the globe. As an IndiePRO member, you can save 25% on CDs in Atomic eco-packsโ„ข, Jackets or Wallet Litesโ„ข.

TuneSpeak

TuneSpeak helps artists reward their most passionate fans by running viral contests. TuneSpeak campaigns, which feature dedicated support and management of Facebook and Instagram Ads, help artists boost revenues and increase their fan bases. As an IndiePRO member, you can save 20%!


XLN Audio Plugins

Co-owned by Max Martin, XLN Audio makes the award winning virtual instruments Addictive Drums and Addictive Keys, each with a growing library of expansion products covering every musical need from the smoothest jazz to the hardest metal. XLN Audio's products are the go-to tools for both today's biggest producers and home users just starting out. Save 30% on XLN plugins with your membership!

...and dozens more plus new deals every quarter!

PLUS: Access To Expert Strategists
To Answer Your Questions 24/7

As an IndiePRO member, you can ask any question from right inside your training area and get a dedicated video response from a music marketing strategist in our agency. This feature makes sure you're only a few clicks away from the best answer to your exact question from someone who markets artists for a living!

Here's just a few of the dozens of questions we've answered in the last few months:

Question:
What should my single release timeline look like?

Answered by Joe Capati
Agency Strategist, The 502s

Question:
How do I connect my audience growth to making money?

Answered by Jesse Gillenwalters
Agency Strategist,
Basic Printer

Question:
How can I use our testimonials from customers in our ad campaigns?

Answered by Circa
Founder & CEO, 
SOMEKIDPUNK

Question:
How do I create a trigger link in Drip to automatically segment those who click?

Answered by Ande Hunter
Agency Strategist,
As December Falls

Question:
Should I structure my music business differently?

Answered by Ande Hunter
Agency Strategist, As December Falls

What's My Investment?

How much is stagnation in your music career costing you? How many more singles and albums are you able to release without making an impact? How many lifelong fans have never heard of you because you can't get your music out there? Are you finding fans on a daily basis and making regular sales? Not knowing how to grow your music career may already be costing you a lot.

How much is stagnation in your music career costing you? How many more singles and albums are you able to release without making an impact? How many lifelong fans have never heard of you because you can't get your music out there? Are you finding fans on a daily basis and making regular sales? Not learning the right strategies may already be costing you a great deal.

IndiePRO Membership Comes With:


19 plug-and-play music marketing strategies
(comprehensive step-by-step training courses)

[$2000+ VALUE]

Access to "Ask An Expert" hands-on guidance
(agency experts answer your questions every week)

[$4,740/yr. VALUE]



Library of time-saving templates & worksheets

[$150 VALUE]


Bi-weekly live workshops and trainings

[$2,160/yr. VALUE]



Access to private mastermind group
(artists, entrepreneurs, managers, bloggers, bookers)
[PRICELESS]


Total Value: 

$9050/yr.

What You Save


The IndiePRO membership gives you access to over $7000 in training, one-on-one help and strategy, with new trainings released or updated every quarter and members-only live trainings and workshops.

You also get access to members-only discounts with mixing, mastering, software and distribution partners.

Save money while growing and monetizing your fan base.

Monthly Membership

All of the above for just...

$55/mo

Have questions?