ON THIS EDITION OF GROUND REPORTS: 

Over $16,000 of ad spend over 3 months on a free + shipping and handling funnel to… *gasp* COLD TRAFFIC? For the past few months, conversations about this strategy has been emerging in many places through the independent music community online, so our Co-Founder Corrin has been running some experiments. Some of them did as expected, some exceeded expectations, and some flopped. In this Ground Report, Corrin will be baring some hard numbers, outlining pivots, and reporting on more than $15,000 of ad spend since late June.

You know what we say here at Indepreneur: test it! Corrin is committed to constantly spending her own cash to run down strategies that could benefit Indies, and this report is no-holds-barred. You’re not going to want to miss this one.