ON THIS EDITION OF GROUND REPORTS:

If you have a growing email and/or customer list and want to make sure you're getting the biggest bang out of your next album release, we highly recommend running a preorder campaign. This campaign can provide predictable revenue that allows you to pay for your upcoming merch run in the way a crowdfunding campaign can, without needing to give a platform such as KickStarter a cut of your revenue (and limit your data). Watch this lesson to get a step by step plan for how to unveil your next album's merch offerings in an irresistible way for your current fans!