In the IndiePRO Community, we separate our community members into tiers based on where they are in their career so that we can give them a customized game plan for how to reach the next level...

In this IndiesLIVE! Consultation session, our IndieX Specialist and Lead Guitarist of prominent UK rock band As December Falls, Ande Hunter, created a road map of training, strategies, and campaigns for Indies in the "Grassroots 2" tier to focus on over the coming months and years.

Grassroots 2 artists are starting near square one - they haven't yet built their first grassroots fan base and need to bootstrap attention and interest while building a system for generating new listeners and fans consistently...

In this stage, artists build systems and skills that will come to serve them for the entirety of their artistic careers - so it's an important level at which to get things right!