In the IndiePRO Community, we separate our community members into tiers based on where they are in their career so that we can give them a customized game plan for how to reach the next level...

In this IndiesLIVE! Consultation session, our IndieX Specialist & Guitarist for As December Falls, created a road map of training, strategies, and campaigns for Indies in the "Grassroots 3" tier to focus on over the coming months and years.

Grassroots 3 artists have begun to generate momentum in their career, with a few music and video releases under their belt. At this stage, artists need to develop a reliable method of gaining new attention from new listeners - what we call “top of the funnel” strategies…

But, artists looking to gain exposure at this stage typically end up wasting money on less effective (and more expensive) methods of building their initial fan base - conversely, with the right strategies, they can develop skills and campaigns that serve them for years to come!