In the IndiePRO Community, we separate our community members into tiers based on where they are in their career so that we can give them a customized game plan for how to reach the next level...

This week, our IndiePRO Product Lead and singer/rapper/songwriter Kyle “Circa” Lemaire delivers a customized roadmap for artists in the Grassroots 4 tier…

Grassroots 4 artists typically fall into the “Education” stage of our music marketing framework, The Buddy System. That means that they have had some successes with generating attention and new listeners using marketing campaigns, and they have some content and music released that fans can dig through...

Now, artists at this level need to figure out how to convert that attention into sustained, long term relationships with their fans by building up one-to-one communication (typically in the form of an email list. These “middle of the funnel” strategies can become the entryway to their eventual fan community that generates supporting customers!