Ones and Zeros 101 | Indepreneur | Music Marketing That Works

INTRODUCING:
Ones and Zeros 101

INTRODUCING:
Ones and Zeros 101

Learn How To Track, Measure, and Optimize Your Entire Digital Fan Base Using The Facebook Pixel and Google Analytics

How To Actually Profit From An Album Release While Growing Your Subscriber List With Brand New Fans And Customers

  • Instant access to the Indepreneur "Training Vault" and all comings Trainings (including Ones and Zeros 101)
  • Access to 2500+ private community
  • Weekly "INDIESLIVE! " Q&A Sessions & Audits
  • Monthly "Ground Reports" live trainings
  • Special INDIEDEALS & discounts on mixing, mastering, production, and software
  • Only $37/month (cancel easily anytime)

- OR -

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What is 'Ones and Zeros 101'?

A Step-by-Step Checklist For Finally Using All That "Data" The Music Industry Talks About
This training was orginally developed for employees in our music marketing agency, IndieX, to address a consistent client issue: nobody in the music industry tracks their fan base. This training ensures that anyone can avoid the most costly mistake that artists make. And, the steps of this training can be completed in a single afternoon. In just 3 hours, you'll be twenty steps ahead of even major label artists (and their marketing teams).

A Complete Guide To Facebook and Google's Data Tracking and Analysis Tools
There has never been better free data analysis platforms than Facebook and Google - and nobody needs them more than independent musicians. When you need to maximize the value of every single supporter you gain, you can't afford to be losing contact with hundreds of listeners every year. This training puts fan tracking and, more importantly, fan communication through Facebook at your fingertips.

An Indie Musician-focused Breakdown of "Data"
Most hotshot music industry professionals don't even understand what they mean when they say "data" (even though they pepper it into every presentation). As an Indie Musician, you can't afford to spend a year of your life becoming a data expert. But, you do need to understand what data is important to you, how to get it, and what to do with it. This training will make you the most knowledgeable artist in town when it comes to understanding data's role in the future of the music industry.

What's Inside Ones and Zeros 101?

(click an icon to learn more)



Learn The Strategy


Install Your Tracking




Build Your Dashboards


Become A Data Ninja

Learn The Fundamentals

Install Your Tracking

Build Your Dashboards

Become A Data Ninja

Learn The Fundamentals

  • Get a full, in-depth breakdown of Audience Data, the "data" that really matters when it comes to marketing your music, and how you can master it
  • Learn the FREE data tools that we use to track the acquisition and monetization of music fans for our agency clients and Testing Grounds artists
  • Understand why Audience Data and "Activity" Data are the most valuable asset to any business - especially music businesses!

Install Your Tracking

  • Learn how to properly configure and install your Google Analytics tracking on your website and YouTube channel (crucial opportunities you're missing out on!)
  • Unpack the Facebook Pixel, what it does, and how to properly install it on your website to enable dynamic retargeting and Custom Conversions
  • Dive into Advanced Skills and learn how to install Facebook's "Standard Events" code so that you can track every subscriber and sale back to the source

Get INSTANT Access To Ones and Zeros 101 Now

Prefer to Buy?

Add To Cart - $45

Build Your Dashboards

  • Learn how to use Facebook's data tools to track your revenue, website activity, sign-ups, listeners, audience demographics, interests, and more...
  • Get a full crash course on the Google Analytics dashboard and how it can reveal the pages, campaigns, and traffic sources that creates the most fans!
  • Master the ever-changing Facebook Analytics to track a listener's journey from your Facebook page to your website - see their entire path step-by-step!
  • Learn how to track email/Messenger subscribers and sales back to the first Ad, post, page, or email that your fans reacted to and know EXACTLY what's working!

Become A Data Ninja

  • Learn more about fan and listener data than any Major Label music marketer or music industry professional working today
  • Get fully prepared for the New Music Business - be the smartest artist in the room and know exactly when you're talking about while everyone else is guessing!
  • Unlock a treasure trove of early listener data that 99% of artists (yes, even Major Label Artists) COMPLETELY WASTE by not tracking from the start...
  • Learn the exact data points that we watch like a hawk and save countless hours and marketing dollars spent looking at vanity metrics that don't matter

This stuff just works... see what our students have to say!

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This is the stuff labels and music execs don’t want us Indies to see!

The content Kyle give is grade A as long as you apply it and stay active you will see results. This is the stuff labels and music execs don’t want us Indies to see, so to pay for the knowledge of record companies plus get a consultation with Kyle you can’t lose! ???

Chris Mateo CEO
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So much value packed into the content they deliver it is unreal.

This company rules. Circa rules. So much value packed into the content they deliver it is unreal.

Jack McCarthy Musician
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This course and this group basically changed my life.

Don’t even think twice- this course and this group basically changed my life.

Carole Facal Songwriter for Caracol/CEO Lady Music Publishing
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This is the stuff labels and music execs don’t want us Indies to see!

The content Kyle give is grade A as long as you apply it and stay active you will see results. This is the stuff labels and music execs don’t want us Indies to see, so to pay for the knowledge of record companies plus get a consultation with Kyle you can’t lose! ???

Chris Mateo CEO
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This course and this group basically changed my life.

Don’t even think twice- this course and this group basically changed my life.

Carole Facal Songwriter for Caracol/CEO Lady Music Publishing
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So much value packed into the content they deliver it is unreal.

This company rules. Circa rules. So much value packed into the content they deliver it is unreal.

Jack McCarthy Musician
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As an Indie artist, it can be a real challenge to get music to your fans, but Indepreneur has developed an amazing system to make that happen.

I've had such a great experience working with Kyle and Indepreneur!! More and more people are experiencing my music, and it's all thanks to this great company and the content they offer!!! As an Indie artist, it can be a real challenge to get music to your fans, but Indepreneur has developed an amazing system to make that happen. Highly recommend!!! Kyle is the mannnnn!

Jonah McLean Electronic Artist DUX

Ones and Zeros 101

  • Learn The Fundamentals
  • Install The Facebook Pixel
  • Install Google Analytics
  • Configure Your Accounts
  • Build Your Data Dashboards
  • Track Your Events
  • Become A Data Ninja
  • and much more...

Get Ones and Zeros 101 FREE When You Sign Up For INDIEPRO Membership

- PLUS -

  • Ones and Zeros 101 PLUS access to all other step-by-step trainings covering Album Launches, messenger and email marketing, tracking and analytics, and much more...
  • Weekly INDIESLIVE! Q&A Sessions and Live Audits including up-to-the-minute strategies, methods, and hands-on guidance
  • Monthly GROUND REPORTS live trainings sharing the latest breakthroughs in music marketing with step-by-step how-to's from the Indepreneur team
  • Indepreneur Indies support group where 2500+ other talented Indies and the Indepreneur team share strategies and collaborate
  • Special INDIEDEALS that get you access to pro-level mixing, mastering, production, and software at a fraction of the normal cost

Frequently Asked Questions

Q: What is an Indepreneur "Training"?

A: It's halfway between a tutorial (step-by-step instructions on how to do something) and a course (series of information that teaches you a skill).

Our trainings are built to get stuff done - fast. At the same time, they are meant to leave you with a valuable skill that you can use again and again throughout your career.

Q: Why $95? ____ charges over $200... 

A: If you look at how our competitors price their information, you may be inclined to think that we're either generous or that we're hiding something...

Well, here's a couple reasons for our pricing model that should ease your mind:

1. This company was started by musicians and for musicians - not by black hat marketers trying to make a million dollars. We understand where you are at - and we think it's criminal what some companies are charging to basically gas you up and then help you set up a social media page. We want to change all that.

2. On the other side of the coin, charging anything, even if its less than $100, does weed out those who are less-than-serious. We only want serious musicians who will help us change the way this industry works.

We also believe that, when you see how much actionable info we provide for this price, maybe (juuuuust maybe) you'll join us as an INDIEPRO member with full access to our entire Training Vault.

But that's it...

No fine print... no "hidden trials"... no funny stuff. Just the information you need and the results you want.

Q: How do I know this training will work for [insert genre]?

A: Here's how it works at Indepreneur:

Each year, we spend over 1000 tech-hours and over $100,000 testing different digital marketing strategies on music careers. We do this with:

  • Our Testing Grounds Artists - an assortment of collaborating musicians that helped to start Indepreneur and who give us full reign to try out our crazy ideas
  • Our Agency clients - Indies who hire us to set up their marketing campaigns and for whom we get to try out strategies that have worked for our Testing Grounds artists


When something works (and I mean really works) we document the strategy in a step-by-step "training" so our best campaigns can be repeated and rolled out across all of our artist accounts.

These trainings are not like some online courses you may have taken from other music marketers - they're almost entirely tech trainings.

We're not here to give you some overpriced pep talk - our trainings equip you with the very best of whats working right now. All killer, no filler!

Q: Is there a guarantee?

A: Absolutely - ALL of our trainings have a 60-day, no-questions-asked guarantee that works like this:

You either love it, or you get your money back. Period.

That means, if you aren't happy for any reason, just let us know and we'll give you a full refund on the spot. No forms to fill out, no hoops to jump through, no files to upload.

Get INSTANT Access To Ones and Zeros 101 Now

Prefer to Buy?

Add To Cart - $45

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