Understanding Page Insights

"That which is measured will improve. That which is measured and tracked will improve dramatically."

The most important thing you can do for your music career is to improve the growth of your fan base by understanding your numbers. If you can know precisely how a given component of your online presence is performing, you can make adjustments to that component to improve it's performance.

In this lesson, we'll be learning about all the data your Facebook Page generates and how to access that data in Page Insights. We'll also examine how the data in your Insights can be used to make "inferences". Inferences are theories about the performance of your Page that can be tested to improve those numbers. 

Lesson Objectives

  • Understanding the difference between "metrics" and "analytics"
  • Understanding the different data dashboards in Page Insights
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    Using your data to make inferences which can drive growth