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Your Facebook fan page is what we at Indepreneur consider an "Education" asset. It should serve to "Educate" new listeners on your music career and point them towards the next step - typically an offer for subscription to your email or messenger list.

A broad majority of artists Fan Pages are next to useless when it comes to generating more fans and sales. Understanding this step in the Buddy System is the key to focusing your Fan Page on the one task that really matters - directing your brand new listeners to the logical next step.

Lesson Objectives

  • Understanding the Education stage of the Buddy System
  • Understanding your Fan Page as a stop on the Listener Journey