INTRODUCING:

How To Create Your Brand

Build A Brand That Will Cement Lasting Memories In The Hearts & Minds Of Your Audience

Build A Brand That Will Cement Lasting Memories In The Hearts & Minds Of Your Audience

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Want to access this training? Here's 2 ways you can begin learning today:

#1: The PRO Way

👇What do you get? 👇

  • Instant access to the IndiePRO "Training Vault" (19+ trainings incl. this training!)
  • Access to IndiePRO private mastermind community to strategize with experienced indies
  • Monthly live workshops where our expert staff helps you set up campaigns for your music business!
  • Exclusive IndieDEALS from our partners on mixing, mastering, production, and software (including 35% off CDBaby distribution!)
  • Just $37/mo. - cancel anytime or stay on as a full member and enjoy the introductory rate!

- OR -

Prefer to Buy?

- OR -

Prefer to Buy?

#1: The PRO Way

👇What do you get? 👇

  • Instant access to the IndiePRO "Training Vault" (19+ trainings incl. this training!)
  • Access to IndiePRO private mastermind community to strategize with experienced indies
  • Monthly live workshops where our expert staff helps you set up campaigns for your music business!
  • Exclusive IndieDEALS from our partners on mixing, mastering, production, and software (including 35% off CDBaby distribution!)
  • Just $37/mo. - cancel anytime or stay on as a full member and enjoy the introductory rate!
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What is "How To Create Your Brand"?

Complete Confidence In Your Artist Brand
Most artists use cyclical branding that washes out with the next release. As a result, artists never really get clear about who they are and what they want to represent to their audience. This makes it really hard for audiences to get behind more than just the music. This training will help you create an artist brand that stands the test of time and represents what you're truly about to your fans...

A Lasting Impression On New & Existing Fans
Brands serve as a spiritual and visual identity to the public - they are the appearance and philosophy of an entity. Fans will come to remember you by the brand-based experiences they have with you. So what are you putting in front of them? If you're not clear on it, chances are they aren't either...

The End To Your Disorganized Fly-By-Night Visual Identity
By getting intentional with your branding, you'll be setting up more memories in the minds of your audience every time they interact with you. In turn, you'll be more memorable - your interactions with audiences will be "sticky". By establishing your brand now, you'll be making every release, campaign, and experience more impactful...

Step-by-Step Course With...
Comprehensive video training, bonus modules, and resources dedicated to helping you create a brand that stands the test of time - we want this to be a new skill that sticks!

And, Most Importantly...
The mission, vision, and visual identity that will tell your fans who you are, where you stand, and what you represent for decades to come!

Complete Confidence In Your Artist Brand
Most artists use cyclical branding that washes out with the next release. As a result, artists never really get clear about who they are and what they want to represent to their audience. This makes it really hard for audiences to get behind more than just the music. This training will help you create an artist brand that stands the test of time and represents what you're truly about to your fans...

A Lasting Impression On New & Existing Fans
Brands serve as a spiritual and visual identity to the public - they are the appearance and philosophy of an entity. Fans will come to remember you by the brand-based experiences they have with you. So what are you putting in front of them? If you're not clear on it, chances are they aren't either...

The End To Your Disorganized Fly-By-Night Visual Identity
By getting intentional with your branding, you'll be setting up more memories in the minds of your audience every time they interact with you. In turn, you'll be more memorable - your interactions with audiences will be "sticky". By establishing your brand now, you'll be making every release, campaign, and experience more impactful...

Step-by-Step Course With...
Comprehensive video training, bonus modules, and resources dedicated to helping you create a brand that stands the test of time - we want this to be a new skill that sticks!

And, Most Importantly...
The mission, vision, and visual identity that will tell your fans who you are, where you stand, and what you represent for decades to come!

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Get INSTANT Access To "How To Create Your Brand" Now

Prefer to Buy?

Add To Cart - $135

What's inside this Training?

Module 1: Before We Begin

In this short module, we’ll ensure you’re in the right place and know exactly what to expect from this training. All of our trainings start with this module and it’s always full of concise and relevant information that will help prepare you to absorb the information in this training to the best of your ability...

  • Lesson 1

  • Lesson 2

You Are Here

The framework we use to understand how to map out marketing for an entire music business is called "The Buddy System". In your member area, you have a free training on this exact framework. And, just like this lesson, the first lesson in any training we offer is meant to help you understand where the training strategy fits in The Buddy System framework...

Module 2: What Is A Brand?

In this module, we'll explore the various elements that comprise a brand while dispelling some common myths and misunderstandings about branding...

  • Lesson 1

  • Lesson 2

  • Lesson 3

  • Lesson 4

Your Logo Is Not Your Brand

A common misconception is that a company’s logo is its brand. For example, many people would assume that “The Swoosh” is Nike’s brand - but that’s not the case. When it comes to modern companies and how they market themselves, their “brand” is defined as the intangible feeling or concept that is evoked when people observe or interact with the company, in any capacity, via any medium. The same definition applies to products, people, services, and so on...

Module 3: Creating Your Visual Identity

In this module, we'll walk through all of the necessary concepts and processes you'll need to understand and complete in order to create a minimum viable brand...

  • Lesson 1

  • Lesson 2

  • Lesson 3

  • Lesson 4

  • Lesson 5

What Makes A Good Logo?

In this module you’ll be creating your visual identity, starting with your logo. First, there are some important things to know about logos. A logo is rarely static, even the most simple logo systems have some variants within them. Most of the time a logo system will include a mark and a logotype. These two elements will be used on their own or combined in different arrangements called lockups. Let’s look at Nike for example...

Module 4: Putting Your Brand To Use

In this module, we'll explore digital and print applications of your brand - how to communicate your brand through the assets that end up in front of (or in the hands of) your audience...

  • Lesson 1

  • Lesson 2

  • Lesson 3

Digital Outlets

Your website plays an important role in your sales funnels, so it needs to be inline with your brand. Even with no-code solutions like SquareSpace and Shopfiy, there are opportunities to apply your visual identity to your website. Most website building tools allow you to customize your colors, fonts and images...

Module 5: Tutorials

In this module, you will find three separate long-form tutorials that walk you through various processes discussed in this training. This module was kept separate so that you can refer back to the tutorials as you progress in building your brand without having to review the more informal, theory-based lessons...

  • Lesson 1

  • Lesson 2

  • Lesson 3

Building A Logo System

In this lesson, Casey builds a logo system for a demo brand created for the purpose of this training. Being highly visual in nature, this lesson cannot feasibly be presented in text form. However, we have included closed captions for those who are hard of hearing so that you may use the video version of the lesson. Additionally, due to its lengthy runtime, we have included chapters for this lesson so that you may skip around to whichever section is relevant to you in the moment...

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Our Team Is Trusted By:

What Indies Are Saying

...the album I released this year made Bandcamps “Top Hip Hop Albums of 2021” list...same album was #33 on the top 100 albums of the year on an indy blog... ...my debut album from 2004 made top 100 Experimental Hip Hop albums on different blog... made a goal to hit 100k streams on spotify for the year… ended up closer to 150k... I owe a lot of this success to Indepreneur, big thanks to you guys!

Ian Goldberg

...my album Lifeline landed in the Official UK Album Charts at Number 5! Over 5000 copies of the album sold in the pre-order campaign, and officially the UK’s most downloaded album this week. Genuinely can’t believe it, but extremely grateful to the whole team at Indepreneur for the guidance and know-how to even dream of attempting this. My mind is completely blown!

RJ Thompson

I wanna say thanks again to the Indepreneur gang. Just sold a whole bunch of these [vinyls], at the cost of 0$, by sending a simple email to my list. Seriously, there is no better feeling! I started in this community in 2018 - I suppose that makes me an OG in here- I would've never been able to put this system in place without these amazing resources!

Carole Facal

...the album I released this year made Bandcamps “Top Hip Hop Albums of 2021” list...same album was #33 on the top 100 albums of the year on an indy blog... ...my debut album from 2004 made top 100 Experimental Hip Hop albums on different blog... made a goal to hit 100k streams on spotify for the year… ended up closer to 150k... I owe a lot of this success to Indepreneur, big thanks to you guys!

Ian Goldberg

...my album Lifeline landed in the Official UK Album Charts at Number 5! Over 5000 copies of the album sold in the pre-order campaign, and officially the UK’s most downloaded album this week. Genuinely can’t believe it, but extremely grateful to the whole team at Indepreneur for the guidance and know-how to even dream of attempting this. My mind is completely blown!

RJ Thompson

I wanna say thanks again to the Indepreneur gang. Just sold a whole bunch of these [vinyls], at the cost of 0$, by sending a simple email to my list. Seriously, there is no better feeling! I started in this community in 2018 - I suppose that makes me an OG in here- I would've never been able to put this system in place without these amazing resources!

Carole Facal

What Experts Are Saying

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneurs
Club, Bigg Jah

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group,
Music Business Tooolbox

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneur Club

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

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Get INSTANT Access To "How To Create Your Brand" Now

Insert Content Template or Symbol

Prefer to Buy?

Add To Cart - $135

Frequently  Asked Questions

Q: What is an Indepreneur "Training"?

A: It's halfway between a tutorial (step-by-step instructions on how to do something) and a course (series of information that teaches you a skill).

Our trainings are built to get stuff done - fast. At the same time, they are meant to leave you with a valuable skill that you can use again and again throughout your career.

Q: Why $135? ____ charges $800 for their course... 

A: If you look at how our competitors price their information, you may be inclined to think that we're either generous or that we're hiding something...

Well, here's a couple reasons for our pricing model that should ease your mind:

1. This company was started by musicians and for musicians - not by black hat marketers trying to make a million dollars. We understand where you are at - and we think it's criminal what some companies are charging to basically gas you up and then help you set up a social media page. We want to change all that.

2. On the other side of the coin, charging anything, even if its less than all of the music marketing cheeseballs on YouTube, does weed out those who are less-than-serious.

We only want serious artists who will help us change the way this industry works - we've already helped many indie artists become powerful enough to turn down terrible record deals.

We also believe that, when you see how much actionable info we provide for this price, maybe (juuuuust maybe) you'll join us as an IndiePRO member with full access to our entire Training Vault.

But that's it...

No fine print... no "hidden trials"... no funny stuff. Just the information you need and the results you want.


Q: How do I know this training will work for [insert genre]?

A: Here's how it works at Indepreneur:

Each year, we spend over 2000 tech-hours and over $1,000,000 in ad spend testing different digital marketing strategies on music careers. We do this with:

  • Our Testing Grounds Artists - an assortment of collaborating musicians that helped to start Indepreneur and who give us full reign to try out our crazy ideas
  • Our Agency clients - Indies who hire us to set up their marketing campaigns and for whom we get to try out strategies that have worked for our Testing Grounds artists

When something works (and I mean really works) we document the strategy in a step-by-step "training" so our best campaigns can be repeated and rolled out across all of our artist accounts.

These trainings are not like some online courses you may have taken from other music marketers - they're almost entirely tech trainings.

We're not here to give you some overpriced pep talk - our trainings equip you with the very best of whats working right now. All killer, no filler!

Q: Is there a guarantee?

A: Absolutely - ALL of our trainings have a 60-day, no-questions-asked guarantee that works like this:

You either love it, or you get your money back. Period.

That means, if you aren't happy for any reason, just let us know and we'll give you a full refund on the spot. No forms to fill out, no hoops to jump through, no files to upload.