INTRODUCING:

Make Merch That Fans Want

Create Merch Your Fans Will Beat Down The Door To Buy & Generate Loyal Customers For Life

Create Merch Your Fans Will Beat Down The Door To Buy & Generate Loyal Customers For Life

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Want to access this training? Here's 2 ways you can begin learning today:

#1: The PRO Way

👇What do you get? 👇

  • Instant access to the IndiePRO "Training Vault" (19+ trainings incl. this training!)
  • Access to IndiePRO private mastermind community to strategize with experienced indies
  • Monthly live workshops where our expert staff helps you set up campaigns for your music business!
  • Exclusive IndieDEALS from our partners on mixing, mastering, production, and software (including 35% off CDBaby distribution!)
  • Just $55/mo. - cancel anytime or stay on as a full member and enjoy the introductory rate!

- OR -

Prefer to Buy?

- OR -

Prefer to Buy?

#1: The PRO Way

👇What do you get? 👇

  • Instant access to the IndiePRO "Training Vault" (19+ trainings incl. this training!)
  • Access to IndiePRO private mastermind community to strategize with experienced indies
  • Monthly live workshops where our expert staff helps you set up campaigns for your music business!
  • Exclusive IndieDEALS from our partners on mixing, mastering, production, and software (including 35% off CDBaby distribution!)
  • Just $55/mo. - cancel anytime or stay on as a full member and enjoy the introductory rate!
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What is "Make Merch That Fans Want"?

A Guide To Creating Products Fans Want To Buy
Most artists create merch as an afterthought - with this training, you'll be creating merch based off of actual data and responses from your existing fans. That way, you can be sure that the products you put out will be snapped up by your fan base from the moment its announced...

A Revenue Stream 100% Owned By You
Our IndieX agency generates 6 and 7 figure revenues for established artists through physical and digital product sales because its the only revenue stream that isn't owned and controlled (see: screwed up) by labels, publishers, and other 3rd parties who wouldn't know a great offer if it threw them out of their penthouse suite...

The Skills To Grow A Merch Empire
After taking and implementing this training, you'll have the know-how and the inventory to create year-round sales opportunities that power and support your artistry - you'll be able to give fans a vehicle to support your music career with cash regardless of what level they want to support you at...

Step-by-Step Course With...
Comprehensive video training, bonus modules, and resources dedicated to helping you make merch that flies off the shelves - we want this to be a new skill that sticks!

And, Most Importantly...
The products, offers, and revenue you need to support a full-time music career!

A Guide To Creating Products Fans Want To Buy
Most artists create merch as an afterthought - with this training, you'll be creating merch based off of actual data and responses from your existing fans. That way, you can be sure that the products you put out will be snapped up by your fan base from the moment its announced...

A Revenue Stream 100% Owned By You
Our IndieX agency generates 6 and 7 figure revenues for established artists through physical and digital product sales because its the only revenue stream that isn't owned and controlled (see: screwed up) by labels, publishers, and other 3rd parties who wouldn't know a great offer if it threw them out of their penthouse suite...

The Skills To Grow A Merch Empire
After taking and implementing this training, you'll have the know-how and the inventory to create year-round sales opportunities that power and support your artistry - you'll be able to give fans a vehicle to support your music career with cash regardless of what level they want to support you at...

Step-by-Step Course With...
Comprehensive video training, bonus modules, and resources dedicated to helping you make merch that flies off the shelves - we want this to be a new skill that sticks!

And, Most Importantly...
The products, offers, and revenue you need to support a full-time music career!

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Get INSTANT Access To "Make Merch That Fans Want" Now

Prefer to Buy?

Add To Cart - $125

What's inside this Training?

Module 1: Before We Begin

In this short module, we’ll ensure you’re in the right place and know exactly what to expect from this training. All of our trainings start with this module and it’s always full of concise and relevant information that will help prepare you to absorb the information in this training to the best of your ability...

  • Lesson 1

  • Lesson 2

You Are Here

The framework we use to understand how to map out marketing for an entire music business is called "The Buddy System". In your member area, you have a free training on this exact framework. And, just like this lesson, the first lesson in any training we offer is meant to help you understand where the training strategy fits in The Buddy System framework...

Module 2: Pre-Ideation

Doing some basic research and laying out a solid plan for your merch is important so that you don’t make your initial investment on a sub-optimal product that will struggle to sell at a fair price. To avoid this, we can assess our current fanbase and their merch preferences...

  • Lesson 1

  • Lesson 2

  • Lesson 3

Why Should You Sell Merch?

You may have heard some common short-sighted objections to making merchandise as a musician, such as…

  • “No one buys physical music anymore”
  • Selling merch is high risk and not worth the initial investment
  • Fulfilling and stocking merch from home is not worth the time

In this training, we will debunk these objections (and more) while showing you why not making merch is bad for both you and your fans...

Module 3: Product Ideation

This module will cover the details of coming up with your product ideas and designs. We’ll discuss some of the options you have for merch mediums. There is a nearly never ending list of things you can offer your fans! In that lesson we’ll expand our brains a bit to really explore all our options...

  • Lesson 1

  • Lesson 2

  • Lesson 3

  • Lesson 4

What Is Merch?

In this lesson, we’ll explore the different categories of merchandise that you can offer your fans. We’ll also examine some common (or not-so-common) examples of each...

Module 4: Product Creation

In this module we will cover executing the creation of the designs you’ve ideated up to this point...

  • Lesson 1

  • Lesson 2

  • Lesson 3

Making Merch DIY

In this lesson we’ll cover the pros and cons of making merch yourself. We’ll also cover some basic home setups that you can use to get started...

Module 5: Launching Products

In this module we’ll explore all the components of launching your merchandise! A large piece of this is crafting a narrative around your launch that your audience can connect with...

  • Lesson 1

  • Lesson 2

  • Lesson 3

  • Lesson 4

Why Should They Care?

Although it’s true a majority of people today don’t regularly listen to music in the traditional format of CDs, that’s not a reason why they should care to purchase or not purchase your merchandise as an independent creative...

Module 6: Shipping & Fulfillment

In this final module we’ll cover the last step of selling merchandise–delivering it to your fans!

  • Lesson 1

  • Lesson 2

  • Lesson 3

  • Lesson 4

Packing Orders

In this lesson we’ll be going over the importance of packing a good order and what to do to make a lasting impression with every order you send out. There are three things that contribute to packing a good order...

Module 7: Advanced Skills

Over time, this module houses any additional tutorials or advanced skills we publish tutorials for on the topic of merch production, sales, and fulfillment...

  • Lesson 1

  • Lesson 2

  • Lesson 3

What To Do With Backstock

In this Advanced Skill lesson, we'll explore how our artists and team addresses issues of unsold back inventory or "backstock"...

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Our Team Is Trusted By:

What Indies Are Saying

...the album I released this year made Bandcamps “Top Hip Hop Albums of 2021” list...same album was #33 on the top 100 albums of the year on an indy blog... ...my debut album from 2004 made top 100 Experimental Hip Hop albums on different blog... made a goal to hit 100k streams on spotify for the year… ended up closer to 150k... I owe a lot of this success to Indepreneur, big thanks to you guys!

Ian Goldberg

...my album Lifeline landed in the Official UK Album Charts at Number 5! Over 5000 copies of the album sold in the pre-order campaign, and officially the UK’s most downloaded album this week. Genuinely can’t believe it, but extremely grateful to the whole team at Indepreneur for the guidance and know-how to even dream of attempting this. My mind is completely blown!

RJ Thompson

I wanna say thanks again to the Indepreneur gang. Just sold a whole bunch of these [vinyls], at the cost of 0$, by sending a simple email to my list. Seriously, there is no better feeling! I started in this community in 2018 - I suppose that makes me an OG in here- I would've never been able to put this system in place without these amazing resources!

Carole Facal

...the album I released this year made Bandcamps “Top Hip Hop Albums of 2021” list...same album was #33 on the top 100 albums of the year on an indy blog... ...my debut album from 2004 made top 100 Experimental Hip Hop albums on different blog... made a goal to hit 100k streams on spotify for the year… ended up closer to 150k... I owe a lot of this success to Indepreneur, big thanks to you guys!

Ian Goldberg

...my album Lifeline landed in the Official UK Album Charts at Number 5! Over 5000 copies of the album sold in the pre-order campaign, and officially the UK’s most downloaded album this week. Genuinely can’t believe it, but extremely grateful to the whole team at Indepreneur for the guidance and know-how to even dream of attempting this. My mind is completely blown!

RJ Thompson

I wanna say thanks again to the Indepreneur gang. Just sold a whole bunch of these [vinyls], at the cost of 0$, by sending a simple email to my list. Seriously, there is no better feeling! I started in this community in 2018 - I suppose that makes me an OG in here- I would've never been able to put this system in place without these amazing resources!

Carole Facal

What Experts Are Saying

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneurs
Club, Bigg Jah

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group,
Music Business Tooolbox

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneur Club

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

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Get INSTANT Access To "Make Merch That Fans Want" Now

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Prefer to Buy?

Add To Cart - $125

Frequently  Asked Questions

Q: What is an Indepreneur "Training"?

A: It's halfway between a tutorial (step-by-step instructions on how to do something) and a course (series of information that teaches you a skill).

Our trainings are built to get stuff done - fast. At the same time, they are meant to leave you with a valuable skill that you can use again and again throughout your career.

Q: Why $125? ____ charges $800 for their course... 

A: If you look at how our competitors price their information, you may be inclined to think that we're either generous or that we're hiding something...

Well, here's a couple reasons for our pricing model that should ease your mind:

1. This company was started by musicians and for musicians - not by black hat marketers trying to make a million dollars. We understand where you are at - and we think it's criminal what some companies are charging to basically gas you up and then help you set up a social media page. We want to change all that.

2. On the other side of the coin, charging anything, even if its less than all of the music marketing cheeseballs on YouTube, does weed out those who are less-than-serious.

We only want serious artists who will help us change the way this industry works - we've already helped many indie artists become powerful enough to turn down terrible record deals.

We also believe that, when you see how much actionable info we provide for this price, maybe (juuuuust maybe) you'll join us as an IndiePRO member with full access to our entire Training Vault.

But that's it...

No fine print... no "hidden trials"... no funny stuff. Just the information you need and the results you want.


Q: How do I know this training will work for [insert genre]?

A: Here's how it works at Indepreneur:

Each year, we spend over 2000 tech-hours and over $1,000,000 in ad spend testing different digital marketing strategies on music careers. We do this with:

  • Our Testing Grounds Artists - an assortment of collaborating musicians that helped to start Indepreneur and who give us full reign to try out our crazy ideas
  • Our Agency clients - Indies who hire us to set up their marketing campaigns and for whom we get to try out strategies that have worked for our Testing Grounds artists

When something works (and I mean really works) we document the strategy in a step-by-step "training" so our best campaigns can be repeated and rolled out across all of our artist accounts.

These trainings are not like some online courses you may have taken from other music marketers - they're almost entirely tech trainings.

We're not here to give you some overpriced pep talk - our trainings equip you with the very best of whats working right now. All killer, no filler!

Q: Is there a guarantee?

A: Absolutely - ALL of our trainings have a 60-day, no-questions-asked guarantee that works like this:

You either love it, or you get your money back. Period.

That means, if you aren't happy for any reason, just let us know and we'll give you a full refund on the spot. No forms to fill out, no hoops to jump through, no files to upload.