INTRODUCING:

Ones & Zeros 101

10x The Efficacy Of Your Marketing By Measuring & Tracking Your Results Across The Web

10x The Efficacy Of Your Marketing By Measuring & Tracking Your Results Across The Web

Insert Content Template or Symbol

Want to access this training? Here's 2 ways you can begin learning today:

#1: The PRO Way

👇What do you get? 👇

  • Instant access to the IndiePRO "Training Vault" (19+ trainings incl. this training!)
  • Access to IndiePRO private mastermind community to strategize with experienced indies
  • Monthly live workshops where our expert staff helps you set up campaigns for your music business!
  • Exclusive IndieDEALS from our partners on mixing, mastering, production, and software (including 35% off CDBaby distribution!)
  • Just $37/mo. - cancel anytime or stay on as a full member and enjoy the introductory rate!

- OR -

Prefer to Buy?

- OR -

Prefer to Buy?

#1: The PRO Way

👇What do you get? 👇

  • Instant access to the IndiePRO "Training Vault" (19+ trainings incl. this training!)
  • Access to IndiePRO private mastermind community to strategize with experienced indies
  • Monthly live workshops where our expert staff helps you set up campaigns for your music business!
  • Exclusive IndieDEALS from our partners on mixing, mastering, production, and software (including 35% off CDBaby distribution!)
  • Just $37/mo. - cancel anytime or stay on as a full member and enjoy the introductory rate!
Insert Content Template or Symbol

What is "Ones & Zeros 101"?

The Cheapest & Quickest Way To Level-Up Your Marketing
"That which is measured, improves. That which is measured and tracked improves exponentially." If you're not tracking the growth of your audience using metrics that actually matter, you're missing out on the easiest way to dramatically increase your rate of growth. This training will get you set up to track your data and make decisions on it that change your music career...

A Massive Blind Spot For 99% Of Professional Artists
After working with hundreds of artists at the highest level, we've found that most artists, managers, and labels don't know anything about their data. At Indepreneur, we emphasize the collection and use of data because its the easiest way to gain an edge on almost every major artist around today...

The Proof Behind Every Marketing Decision You Make
When you run a marketing campaign to get new fans or promote your releases, you may as well set your budget on fire if you're not tracking data. Without the numbers to analyze impact, you don't know what to start, stop, and continue doing. With this training, you'll have the numbers to back up every marketing decision you make in your career...

Step-by-Step Course With...
Comprehensive video training, bonus modules, and resources that will get your tracking set up quickly and make analyzing your results a weekly habit - we want this to be a new skill that sticks!

And, Most Importantly...
The numbers that make your music marketing an educated decision instead of a total shot in the dark!

The Cheapest & Quickest Way To Level-Up Your Marketing
"That which is measured, improves. That which is measured and tracked improves exponentially." If you're not tracking the growth of your audience using metrics that actually matter, you're missing out on the easiest way to dramatically increase your rate of growth. This training will get you set up to track your data and make decisions on it that change your music career...

A Massive Blind Spot For 99% Of Professional Artists
After working with hundreds of artists at the highest level, we've found that most artists, managers, and labels don't know anything about their data. At Indepreneur, we emphasize the collection and use of data because its the easiest way to gain an edge on almost every major artist around today...

The Proof Behind Every Marketing Decision You Make
When you run a marketing campaign to get new fans or promote your releases, you may as well set your budget on fire if you're not tracking data. Without the numbers to analyze impact, you don't know what to start, stop, and continue doing. With this training, you'll have the numbers to back up every marketing decision you make in your career...

Step-by-Step Course With...
Comprehensive video training, bonus modules, and resources that will get your tracking set up quickly and make analyzing your results a weekly habit - we want this to be a new skill that sticks!

And, Most Importantly...
The numbers that make your music marketing an educated decision instead of a total shot in the dark!

Select Columns Layout
Select Columns Layout
Select Columns Layout

Get INSTANT Access To "Ones & Zeros 101" Now

Prefer to Buy?

Add To Cart - $65

What's inside this Training?

Lesson 1: Why It Matters

Why should I care about data tracking?

  • The internet is the main stage for commerce and this knowledge is necessary in order to build any kind of business online.
  • Data is an asset in itself. Data = $ and you’ll want to manage it well in order to have a healthy business.
  • Data is actionable. It informs your next steps to ensure consistent healthy growth.
  • Knowing your data sets you up as a competitive player in the market. It gives you an advantage over other artists out there.

Lesson 2: Your Data As An Asset

The data we are referring to is not a black screen with a green stream of encrypted text floating in front of you. In fact, most digital "data" that businesses are concerned out is far less complex than you might imagine...

Lesson 3: Facebook Configuration

Over 2.89 billion people are on Facebook and Instagram. These social media platforms are somewhere you definitely want to be and you’ll want to be able to track every person that engages with your page.

In order to do this you’ll need to set up a Business Manager Account...

Lesson 4: Domain Verification

In 2021, Apple rolled out their iOS 14 mobile operating system to users, which included a suite of privacy-focused features that offer users more control over how websites and apps use their personal data. Unfortunately, in this move to protect users, Apple rendered many online marketing tools obsolete, including the ability to understand how users interact with your website.

Facebook has created an alternative method for analyzing the interactions of Facebook users who have landed on your website - however, you will need to complete the following steps to ensure that Facebook can still monitor use of your web properties...

Lesson 5: Installing The Pixel

In this lesson we’ll walk through creating and installing your Facebook Pixel...

Lesson 6: Aggregated Events Measurement

With your domain verified and your pixel installed, you’re now prepared to be collecting data on all of your traffic in a general sense. Conversion Events, or Standard Events, are the mechanisms used to collect this data...

Lesson 7: Installing Standard Events

In this lesson, we’ll explore the Standard Events Setup Tool. This is the main way to install events on any given page for your website...

Lesson 8: Understanding Facebook Audiences

In this lesson you will gain an understanding of the three types of Audiences in Facebook Ads: Custom, Saved, and Lookalike audiences.

As people start to hit your website the pixel will be tracking them. This is a very valuable audience to have, so we're going to want to make sure that we're capturing them for retargeting. So we'll go over a couple of the most important audiences...

Lesson 9: Configuring Google Analytics

In this lesson, we'll go over installing and making use of the all new Google Analytics data suite...

Insert Content Template or Symbol

Our Team Is Trusted By:

What Indies Are Saying

...the album I released this year made Bandcamps “Top Hip Hop Albums of 2021” list...same album was #33 on the top 100 albums of the year on an indy blog... ...my debut album from 2004 made top 100 Experimental Hip Hop albums on different blog... made a goal to hit 100k streams on spotify for the year… ended up closer to 150k... I owe a lot of this success to Indepreneur, big thanks to you guys!

Ian Goldberg

...my album Lifeline landed in the Official UK Album Charts at Number 5! Over 5000 copies of the album sold in the pre-order campaign, and officially the UK’s most downloaded album this week. Genuinely can’t believe it, but extremely grateful to the whole team at Indepreneur for the guidance and know-how to even dream of attempting this. My mind is completely blown!

RJ Thompson

I wanna say thanks again to the Indepreneur gang. Just sold a whole bunch of these [vinyls], at the cost of 0$, by sending a simple email to my list. Seriously, there is no better feeling! I started in this community in 2018 - I suppose that makes me an OG in here- I would've never been able to put this system in place without these amazing resources!

Carole Facal

...the album I released this year made Bandcamps “Top Hip Hop Albums of 2021” list...same album was #33 on the top 100 albums of the year on an indy blog... ...my debut album from 2004 made top 100 Experimental Hip Hop albums on different blog... made a goal to hit 100k streams on spotify for the year… ended up closer to 150k... I owe a lot of this success to Indepreneur, big thanks to you guys!

Ian Goldberg

...my album Lifeline landed in the Official UK Album Charts at Number 5! Over 5000 copies of the album sold in the pre-order campaign, and officially the UK’s most downloaded album this week. Genuinely can’t believe it, but extremely grateful to the whole team at Indepreneur for the guidance and know-how to even dream of attempting this. My mind is completely blown!

RJ Thompson

I wanna say thanks again to the Indepreneur gang. Just sold a whole bunch of these [vinyls], at the cost of 0$, by sending a simple email to my list. Seriously, there is no better feeling! I started in this community in 2018 - I suppose that makes me an OG in here- I would've never been able to put this system in place without these amazing resources!

Carole Facal

What Experts Are Saying

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneurs
Club, Bigg Jah

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group,
Music Business Tooolbox

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

There is a lot of misinformation about the music industry out there. Indepreneur really understands how to grow an independent artist's business. They have great resources, and they don't hold anything back. I love working with them.

Damien Ritter
Music Entrepreneur Club

Lots of companies promise to help indie artists, but Indepreneur actually delivers. They are the best in the business - which is why I hire them over and over again for major and indie label artists. I cannot recommend them highly enough.

Bryan Calhoun
The Blueprint Group

My ability to maximize income from online sales and digital marketing has grown several multiples as a result of taking in their courses and podcast, as well as from working with their agency with clients of mine.

Kyle Kraft
Battle Axe Music

Insert Content Template or Symbol

Get INSTANT Access To "Ones & Zeros 101" Now

Insert Content Template or Symbol

Prefer to Buy?

Add To Cart - $65

Frequently  Asked Questions

Q: What is an Indepreneur "Training"?

A: It's halfway between a tutorial (step-by-step instructions on how to do something) and a course (series of information that teaches you a skill).

Our trainings are built to get stuff done - fast. At the same time, they are meant to leave you with a valuable skill that you can use again and again throughout your career.

Q: Why $65? ____ charges $800 for their course... 

A: If you look at how our competitors price their information, you may be inclined to think that we're either generous or that we're hiding something...

Well, here's a couple reasons for our pricing model that should ease your mind:

1. This company was started by musicians and for musicians - not by black hat marketers trying to make a million dollars. We understand where you are at - and we think it's criminal what some companies are charging to basically gas you up and then help you set up a social media page. We want to change all that.

2. On the other side of the coin, charging anything, even if its less than all of the music marketing cheeseballs on YouTube, does weed out those who are less-than-serious.

We only want serious artists who will help us change the way this industry works - we've already helped many indie artists become powerful enough to turn down terrible record deals.

We also believe that, when you see how much actionable info we provide for this price, maybe (juuuuust maybe) you'll join us as an IndiePRO member with full access to our entire Training Vault.

But that's it...

No fine print... no "hidden trials"... no funny stuff. Just the information you need and the results you want.


Q: How do I know this training will work for [insert genre]?

A: Here's how it works at Indepreneur:

Each year, we spend over 2000 tech-hours and over $1,000,000 in ad spend testing different digital marketing strategies on music careers. We do this with:

  • Our Testing Grounds Artists - an assortment of collaborating musicians that helped to start Indepreneur and who give us full reign to try out our crazy ideas
  • Our Agency clients - Indies who hire us to set up their marketing campaigns and for whom we get to try out strategies that have worked for our Testing Grounds artists

When something works (and I mean really works) we document the strategy in a step-by-step "training" so our best campaigns can be repeated and rolled out across all of our artist accounts.

These trainings are not like some online courses you may have taken from other music marketers - they're almost entirely tech trainings.

We're not here to give you some overpriced pep talk - our trainings equip you with the very best of whats working right now. All killer, no filler!

Q: Is there a guarantee?

A: Absolutely - ALL of our trainings have a 60-day, no-questions-asked guarantee that works like this:

You either love it, or you get your money back. Period.

That means, if you aren't happy for any reason, just let us know and we'll give you a full refund on the spot. No forms to fill out, no hoops to jump through, no files to upload.