Primarily, video assists in the goal of communicating with both familiar and unfamiliar audiences. But, beyond being an effective tool for spreading a message, video is a product just like music is a product. Music videos, behind the scenes videos, documentaries, and even videos that stand on their own artistic merit as artwork, are all potential products that can be monetized. Whether you charge for them or not, videos are an artistic product and videography is the artistic craft that produces them...

There are currently 4 dominant video sharing platforms online:

• YouTube
• Facebook
• Instagram
• TikTok

These four platforms are, far and away, the most active video platforms online for which one doesn’t have to pay a subscription fee. And, as a result, they are the main discovery platforms for artists online - artists for whom video is a far more potent asset for building a fan base than images, text, and in many cases, even audio...

To round out this module, which should serve as a broader overview of the role and implementation of video for modern online artists, we want to leave you with an itemization of the various types of video assets that are commonly used today...

If you think you need to spend thousands upon thousands of dollars to produce professional looking videos, let me stop you right there. You don’t! There’s plenty of affordable, entry-level gear on the market right now that can produce excellent results if you know how to use it...

Video editing is one of the most hardware-demanding things you can do on a computer and performance issues are extremely common, especially on computers that aren’t built specifically for video or graphics-intensive uses...

In a general sense, the term pre-production refers to all the preparations to be made for a video shoot between the development of the idea and the beginning of shooting. For any kind of video shoot, the more diligent you are during the pre-production phase, the more smoothly the actual shoot day will go, the less work will have to be done in post-production, and ultimately the better the final product will be...

By the end of this lesson you shouldn’t have to rely on “automatic” mode - you should be able to make informed decisions about your camera’s recording format, frame rate, shutter speed, aperture and ISO settings in order to get the best possible result, i.e. the result you want...

In this lesson, I’ll go over a few case studies of live music performance videos and break down the camera techniques used. If you’re planning on recording a music performance video as part of our Fan Finder training, this lesson will hopefully give you some inspiration for how to shoot it and teach you how to use camera movement and staging to bolster the emotion or affect the mood of your video...

It’s time to organize your footage, familiarize yourself with it and identify your selects, i.e. the pieces of footage you’re going to primarily use for your edit. This lesson will go over the steps you should take before you begin editing in earnest...

Great moments from multiple pieces of content, music videos, live shows, or anything else you may have on video may be assembled into a montage or “sizzle reel” edit. This kind of piece can have many applications and is a key ingredient in our Free + Shipping & Handling (Cold Audience) campaign strategy...

In this lesson we’ll be completing the first phase of editing: putting the bones of our edits together. I have three examples of edits to show you...

We’re picking up right where we left off with the three edits we worked on in the Basic Trimming lesson...

The terms color correction and color grading are often used interchangeably, but they actually serve two distinct purposes.

Color correction is the process of making the color look as natural as possible, fixing issues, color balancing and color matching footage. The goal of color correction is to produce video footage that looks the way the human eye would see it.

Color grading is the creative follow-up to color correction where you dial in the visual aesthetic of your video to set the tone or mood.

Everybody has their own workflow and this isn’t a rule of law, but it’s common to save color work for last, after you’ve locked in your edit, to minimize the risk of wasting time coloring footage that ends up not making the final cut.

With that said, let’s dive in and I’ll show you some ways to go about it...

Audio processing and cleanup is an essential step in post production. It’s easy to neglect audio quality in favor of image quality, but a huge disparity between the two can be easily avoided by putting in the effort to record properly up front and polish audio recordings in post as-needed. In this lesson I’ll go over simple recording techniques for recording dialogue and how to treat this audio in Adobe Premiere...

In this short lesson, I go over a few rendering presets in Adobe Premiere, what they mean and how to use them. I also show you how to use Adobe Media Encoder for larger rendering tasks...

There’s an ocean of resources and asset libraries out there for you to tap into that can dramatically improve the quality of your video edits as well as make your life altogether easier during the post-production phase. Lemme recommend my top three personal favorite resources...

In order to get maximal effect from creating and releasing videos, its important that you follow an identifiable strategy and implement it with intent. At Indepreneur, we create and release video content for our clients, team members, and community as one of three strategic use cases...

Once you have your strategy selected, you'll want to determine when your video is going to go live. Unfortunately, there is no day or time of release that will perform the same for every artist, so you'll likely have to do some testing to figure out what frequency, day, and time works best for you...

The previous lesson outlined how to handle your timeline and schedule for your video release at this stage. Now, in order to rollout your video, all you have to do is simply stick to the plan and preparation you've already completed...

Now that you have a strategy for when and where to post your video, it's important to consider what happens next.

Each video you create and release takes effort and time - it should have more of a life in your Buddy System than just a one off release. In order to get the maximum benefit from each video you release, its important to extend the lifecycle of your videos by repurposing them as intentional assets in your Fan Journey...