EP129: How A Music Marketing Agency Gets Fans To Subscribe

Building a list of subscribers - whether email, SMS, or Messenger - is a critical part of growing a music business, allowing artists to connect with fans in a one-to-one channel. However, so many artists get creatively stuck in this part of their marketing.

So in this episode, Corrin and Jack unpack the Permission Stage of the Buddy System, along with strategies and insights straight from the IndieX music marketing agency. You'll learn exactly how to get creative with your opt-in campaigns, how to overcome advertising challenges, and get inspiration from the lead magnet bribes and strategies we see working every day from artists just like you.

Whether you're building a list for the first time or are looking to tap into new subscriber acquisition strategies, you'll come away with new ways of thinking about this critical step in your career!


  • Where your releases and older content fit into your strategy
  • How to diagnose your Permission stage funnels from ads, to landing pages, offers, and more
  • What angles and strategies will get your fans excited to get your messages
  • How to target the right fans for your bribe
  • PLUS: How to keep your biggest fans warmed up and reach them with your offer