WORKSHOP | How To Know Where & When To Tour
Activation Workshop
How To Know Where & When To Tour
w/ Jesse Gillenwalters| IndieX Account Strategist & Indie Founder Coach
There’s no greater joy for an artist than performing to a crowd of real fans, but…
Have you ever gone through the pain of organizing your first regional tour?
If not, have you ever wondered if you could tour or how to know when you should start touring?
Do you wish you could avoid playing to empty rooms and losing money before you embark on a tour or even start planning cities and venues?
Touring is one of the most expensive things most artists will ever do.
Even profitable tours can be more expensive than the most ambitious studio album – and the risk is never greater for an artist…
Get it right, and it might be the best money you make as an artist…
Get it wrong, and you can quite literally bankrupt yourself…
Add onto that the ego death that comes with showing up in an unfamiliar city to play to only 4 or 5 people, and you’re really rolling the dice when you decide to go on your first (or second or third) tour…
But what if you could be certain that touring will be profitable, well attended, and fun before you even start planning?
Tell me if you’d like to:
? Know exactly what cities give you the highest probability of a packed show
? Find venues that give you the biggest cap you’re likely to sell out
? Be able to predict how much each stop will cost you and…
? Exactly how much profit you could make from merch and ticket sales…
And what if you could guarantee all of that from just an afternoon of digging through your own data?
IndieX Strategist and IndieFounder Coach, Jesse Gillenwalters, has just wrapped up his most successful tour to date. And, before he even booked the first venue, he knew exactly where to visit and what venues to look for. In fact, Jesse knew it was a good time to tour before he started planning…
In this activation workshop, How To Know Where & When To Tour, Jesse will teach you a surefire research process that will not only tell you if you can and should tour, but also, exactly when and where to tour based on your existing fan base!
This isn’t just a walk through your most streamed locations on Spotify, either…
You’ll learn:
? How to conduct an in-depth analysis of your fan data – from Custom Audiences to Email Subscribers and everything inbetween…
?️ How to find your best DMAs are for touring based on your highest fan concentrations…
? What size (and type) of audience you need to make touring make sense…
PLUS, as a cherry on top ?, Jesse will show you how he’s been using AI tools like ChatGPT to make routing tours, finding venues, and planning travel 10x easier than ever before!
And, to make this process easy and repeatable whenever you need to use it, Jesse will be giving you a downloadable process checklist that you can use to make this research as easy as riding a bike…
By the end of this workshop, you’ll be a short research session away from knowing if it’s the right time for you to tour…
You may even be that far away from starting to plan your next show!