EP70: Referral and Advocacy (Music Marketing Fundamentals, 4 of 4)

How does someone go from "I've never heard of you" to "I'm your hugest fan"? What are the necessary steps that go between those two extremes? Programming the psychological "journey" that your listeners take should be your primary focus...

In this 4-part series, we're going in-depth on the fundamental framework that guides every decision, strategy, campaign, and win here at Indepreneur: The Buddy System. Listen in as our co-Founders give you the full blueprint for creating a rock-solid business around your artistry that produces life-long fans like clockwork.

In this episode, our hosts discuss how to activate your existing listener and add an exponential growth factor to your fan base through the power of Street Teams and Referral Marketing. Don't miss this final installment of the Buddy System series!

DISCOVER:

  • Why your existing fans are the ideal brand advocates
  • When to offer a Referral program to your existing fans
  • The key psychology behind Referral marketing and why it works
  • When your music career is ready for "Street Teams"
  • How to use Street Teams to promote regional tours
  • The Online Street Team strategy for releasing new records
  • PLUS: How to program your Buddy System for long-term success

RESOURCES MENTIONED:

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This information has been behind every listener, fan, and customer we've created for our agency and portfolio artists... and now it's YOURS!

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