EP88: How To Brand Yourself As An Artist w/ Branding Expert Casey Schumacher

Are you building a brand as an artist and creator? Do people get a consistent look, feel, and emotion from every piece of content and collateral you release? Do you know how to actually build a brand?

In this episode, Circa sits down with Branding Expert, Product Strategist, and designer of Indepreneur's logos, Casey Schumacher, to discuss HIS creative journey from Rapper to Graphic Designer and gain valuable insight into how to build a brand visually and emotionally.

With every Instagram model, YouTuber, and Lambroghini-driving self-help guru talking about "building a brand", the phrase has almost lost its meaning. If you've been having trouble getting your visual and emotional aesthetic down into a solid brand document - this episode is going to give you the help you need!

DISCOVER:

  • How this college-dropout rapper become a professional designer
  • The major mistakes artists make when branding themselves
  • The 5 elements of visual branding (and how to get them)
  • The truth about college for creative entrepreneurs
  • PLUS: What to avoid when creating your visual branding

RESOURCES MENTIONED:

Casey on Instagram

Casey on Dribbble

Casey on LinkedIn