Episode 37: How The Facebook Algorithms Work (and What It Means For Music Marketing)

marketing music on facebook two algorithms

Do you understand how Facebook's Algorithm works? It can be complex, and Facebook doesn't say much about it. But, marketing your music on Facebook becomes much easier when you have a simple understanding of how the platform's two different algorithms actually work...

If your news feed is populated with ads from marketers, chances are one or more of them have tried to demean to you by insinuating that the Facebook algorithm is just too complex for you to understand. As it turns out, it's not prohibitively complex to get the gist of...

In this episode, we unpack Facebook's two distinct algorithms, how they work essentially (we still don't know everything about them!), and how you can actually work them to realize your music marketing goals in record speed. You don't want to miss this one!

DISCOVER:

  • The organic Facebook Algorithms "three categories" of criteria
  • Why you shouldn't be upset about losing your organic reach
  • How low-cost Ads increase your paid and organic reach
  • What combination of paid and organic posts to run
  • PLUS:  Paid traffic tips from Kyle and Corrin

RESOURCES MENTIONED:

Neil Patel Explains The Organic Algorithm
Facebook Algorithm Demystified (Social Media Examiner)