Episode 47: How To Sell Concert Tickets Using Digital Marketing (2 of 3)

You may be familiar with how to sell concert tickets in the traditional industry way - blast an email list, flyer the town until it's paper mache, blast everyone's social media with 7638 tags, change your Facebook profile picture to a gig flyer...

Welcome to 2018, where you can control the audience and measure the effect of almost any message you put out. In this day and age, the methods that many bookers and promoters use to "fill rooms" often kill rooms instead. New strategies could change this entire industry - if only it weren't fundamentally gridlocked...

​In this episode, we talk about accumulating and organizing "data" for live shows. Sound complex? Don't worry, we'll break it down for you!

Over this 3-part series, we'll explain what we're doing at the agency level to help Indies build their markets and develop a touring career. Get ready for an incredibly deep dive into how to sell tickets to live shows with digital!

DISCOVER:

  • Why we believe the touring industry has room for growth
  • info-circle
    The power Of Facebook for planning live shows & selling tickets
  • What it means to be omnipresent in your marketing
  • Where to find your Audience Data
  • ​Overcoming touring challenges and obstacles
  • The importance of "Intel broadcasting" on Messenger
  • Maximizing your current data for upcoming shows
  • PLUS:  Raising awareness around the touring industry