Episode 49: The Psychology-First Approach To Music Marketing w/ Louie La Vella (Festival Marketer)

Festival marketing expert Louie La Vella sold over $1,000,000 in tickets with a simple but deadly effective marketing strategy founded upon - you guessed it - psychology. Learn from real successful music marketers how to drive attendance for your concerts...

Great marketing is applied psychology, and this episode's guest breaks into the psychology of music marketing for live shows with our co-Founders Kyle Lemaire and Corrin Campbell.

Learn from real successful music marketers how to drive attendance for your concerts... whether you're selling 7-figures in tickets or just starting out!

DISCOVER:

  • Key differences between tactics and strategies
  • Focusing on the experience of live events
  • How to prime your market and excite people
  • Focusing on user behaviors in your marketing
  • How to connect with your audience emotionally
  • How to make your live shows different
  • The importance of digital marketing in the festival industry
  • PLUS: Does the touring industry have room for growth?

RESOURCES MENTIONED:

Louie La Vella (LinkedIn)

Louie La Vella (Website)

Louie La Vella (Facebook)