Taylor Bradshaw

TRAININGS COMPLETED:

• The Buddy System
• Selling Tickets for Live Shows
• The $1-A-Day Traffic Plan
• Build The Perfect Artist Website
• How To Get New Fans Daily (Fan Finder)
• Fan Page Optimization
• Ones & Zeros 101
• How To Create Your Brand
• Be Your Own Videographer
• Make Merch That Fans Want
• How To Turn Listeners Into Real Fans
• Email Marketing for Musicians
• FREE + S&H Funnel Strategy
• How To Profit From A Launch Campaign
• How To Generate Sales Year-Round
• Grow Your Email/Text List
• Spotify Field Guide

How long have you been an IndiePro member?
Since March of 2020

Please give us a brief overview of your activity and progress since joining IndiePro?
Since joining IndiePro, I have grown my music career from scratch. I started with a self-produced album, a DIY tour, and zero fanbase in winter of 2020 (y'all know what happened to the world the moment I got back from THAT winter 2020 tour).

Today, I have 10,000 email subscribers, have sent out tens of thousands of CDs, can support myself through the summers with touring on my original music, have built a full music business for myself, have over 1 million streams on Spotify (as a side-effect of building a fanbase - I run no efforts to Spotify), and have a thriving fanbase. All of this I can attribute to using the methods of Indepreneur.

I've completed nearly every training and workshop offered by Indepreneur, and have been a highly active member of the IndiePro community - always involved in the Facebook group, and often forging relationships with other members behind the scenes.

https://taylorbradshawmusic.com/

Please describe your growth, achievements, and success, over the last 12 months:
This has been a rollercoaster of a year for my music career, and it hasn't been all sunshine and rainbows. But the massive growth has been a realization of years of effort within the Indiepreneur model.

I've run a Free+Shipping campaign at high budgets (over $1,500 a day last Feb), generated $160,215 in gross merch sales, sent out 8,202 merch packages, played concerts for thousands of people, flown around the country for concerts while making money, and made deep connections with fans, some of who feel like family now. All in the last year.

I've broken even on some pretty extreme ad spend, and supported myself through the summer mostly on live performances (concert income isn't reflected in any of the preceding numbers).

Overall, I've laid the foundations for a lasting music career in the last year. My music career has turned from a dream into a certainty. People ask me to play a concert, I say a high number, and they say yes because I have this leverage now. I also know that any given song that I produce will pay for its own production within the year from streaming revenue alone, just from algorithmic support.

I've done the work of creating and scaling this business behind the scenes - hiring and managing people, building my team, creating systems of scaling, and other necessary (if less-than-sexy) business-building. All while retaining 100% ownership of my career.

Lastly, please tell us why you think you should be a finalist for the Breakout Indie Award:
NOTE TO INDEPRENEUR TEAM: I recognize I won the Breakout Indie award last time, and it's also a possibility that I win Indie of the Year this time. I'm throwing my name in anyway, and I will totally understand if I'm pulled from this category if I win Indie of the Year. However you want to ethically proceed, I trust.

My actual answer to this question:

I've gone through some really insane growth in the last year. And I've shared the whole journey with the IndiePro community. At this point, many of you know me, and know that I share anything and everything I can to help others in this community with their own growth.

I owe everything in my music career to Indepreneur. I couldn't have done it without their training, coaching, and the wonderful community of IndiePro.

I've taken these indie marketing methods to the extreme, and pushed the envelope on what could be achieved with them. I've created my own flavors of marketing efforts, such as creating a house concert survey funnel and making this a cornerstone of my income this year.

I've built and scaled a business based on my music and sent out tens of thousands of CDs.

I've created a lasting impact in the lives of fans through my music, and that alone is worth all the effort.

This still feels like the beginning of the journey. But I hope to share everything I can with our Indies along the way. Thank you for your consideration.