Alice Mayshe Rowan of Mayshe-Mayshe

UK artist & producer Mayshe-Mayshe blends dreamy art-pop and lofi electronica to make her unique brand of experimental pop songs about moss, moomins & her glitchy brain.

Trainings Completed:

Do you have one or more successful permission campaigns that you run/have run to generate new subscribers to your email and/or text list?
Yes, I have a F+SH campaign that generates new subscribers.

Tell us about your Permission strategy and how you deliver it to fans:
I'm mostly using a Free + Shipping & Handling campaign to build my list! I've only done 6 weeks so far of active list-building, so feel like I might be jumping in a bit early here with this nomination, BUT I feel like it's going really well (and it's so cool how well this works, even in such a short time)!

I use paid traffic on Facebook & Instagram to send people to my F+S&H sales page, and then my ad has also been shared by people (100+ shares in 6 weeks), so there's a bit of organic growth in there too.

 You can see my sales page here.

Here are some of the campaign metrics:

• 1000+ new subscribers in 6 weeks
• 700+ F+SH sales in 6 weeks
• 40+ additional sales in my store 
• £40-80 daily ad budget 
• I got my main ad down to a £2.60 cost per sale

My campaign pretty much exactly broke even, so I got 1000+ new subscribers in 6 weeks at no cost. Very cool.

My bribe is a classic F+S&H offer: my album on CD for free, with another CD as a bump and vinyl as the upsell.

I think this bribe is working so well because:

• It's pretty much free
• It's a really nice product! If I do say so myself 🙂
• It comes with extra freebies: a lyric poster & a sticker
• It's all designed by me - I think people are responding well to this offer because of how super personal my whole product is

Describe your growth with your permission list(s) in the last 12 months and your engagement trends:

Soooooo I’ve actually only done 6 weeks of active list building! But in those 6 weeks, I've added 1000+ subscribers to my list (including 730 new customers). Engagement has been really great (loads of comments, messages and emails from new fans.

Lastly, please tell us why you think you should be a finalist for the Builder Award:
Alright! So I’ve been pretty upfront about the fact that I’m only 6 weeks into this list building thing. BUT I hope it’ll be super encouraging to indies who haven’t got this going yet, just how much can be achieved in a short time! 

It can seem really daunting and overwhelming (I was both daunted and overwhelmed!) but here’s all the progress I made in just 6 weeks & some things I’m really proud of 🙂

• I grew my list x4 (1000+ new subscribers)

• I got 700+ new customers in that time

• I broke even! (And I've started making a bit of profit from follow up sales too)

• I achieved a super low Cost Per Sale on my main ad (£2.60 per sale)

• I made a super sweet F+SH sales page

• I’m getting great engagement in response to my ad & nurture sequence

Finally, I want to be quite open about one last thing, because I’m sure some of you in the community will feel the same. I had to overcome quite intense anxiety about advertising and putting myself out there to achieve all this (by which I mean that I still feel the anxiety but am doing it anyway, and learning how to manage it!).

In short, this whole experience has demonstrated that you can feel pretty clueless and daunted, but follow the steps and achieve good results and get into a position where you are in control of your music career. So I hope this will encourage some of you to get your list building campaigns built out too! 

Thanks for reading all this <3