Holly Elsworth of Holly Wild

TRAININGS COMPLETED:

• The Buddy System
• Selling Tickets for Live Shows
• The $1-A-Day Traffic Plan
• Build The Perfect Artist Website
• How To Get New Fans Daily (Fan Finder)
• Ones & Zeros 101
• How To Create Your Brand
• Make Merch That Fans Want
• Email Marketing for Musicians
• FREE + S&H Funnel Strategy
• Grow Your Email/Text List

Do you have one or more successful permission campaigns that you run/have run to generate new subscribers to your email and/or text list?
Yes

Tell us about your Permission strategy and how you deliver it to fans:
I have only recently been running an opt in offer with great results. I am offering a free EP download with 7 tracks, for a name, phone number and email address. In the ad I include a sample of the song with a fan finder style performance video, with fan testimonials popping up throughout the video.

Campaign Results:
- In only 2 weeks I have accumulated 440 new subscribers
- Ad spend of approx $USD274
- Currently spending $US0.42 to gain a new subscriber
- 128 new page followers in the last 28 days
- 2008 reactions to posts and 201 shares of content

I reply to all my comments, and have had radio stations reach out to me for interviews, fans offer to try and get me live gigs in their cities, and DJs contact me to do remixes on my songs.

Another permission strategy I use is my FSH. I have been running a FSH using the CRM templates, to bring in new fans. I have been running the campaign between June and November, with a few short breaks.

FSH Campaign Details:
- Spend between US$15-30 per day
- Results as good as $US5.60 per purchase/signup during some periods
- Average of $US9.25 per purchase/signup over 6 months
- Replied to every comment
- Wrote everyone a hand written note with every CD sent out

Describe your growth with your permission list(s) in the last 12 months and your engagement trends:
My email list has grown from a couple of hundred at the start of the year to 2000. My FB post engagement has been great, with 6788 post engagements in the last 28 days, a big increase since running my permission offer.

Lastly, please tell us why you think you should be a finalist for the Builder Award:
I have had a few sessions with Jesse and implemented everything he has showed me. Using the CRM I've set up a website, created a welcome series to nurture fans, created FSH funnels, created an opt in campaign and I work hard on testing ads, and creating new content to test. I think I should be a finalist because I am very good at implementing strategies that my Indie Yoda says (yes that is Jesse), and YES, I am seeing great results from putting in the work, building all these systems.