Mirko Guerrini

TRAININGS COMPLETED:

• The Buddy System
• Selling Tickets for Live Shows
• The $1-A-Day Traffic Plan
• How To Get New Fans Daily (Fan Finder)
• Ones & Zeros 101
• How To Create Your Brand
• Be Your Own Videographer
• How To Turn Listeners Into Real Fans
• Email Marketing for Musicians
• FREE + S&H Funnel Strategy
• How To Generate Sales Year-Round
• Grow Your Email/Text List

Do you have one or more successful permission campaigns that you run/have run to generate new subscribers to your email and/or text list?
Yes

Tell us about your Permission strategy and how you deliver it to fans:
My Permission strategy is about building trust and genuine connections with my fans while giving them real value in exchange for joining my community. I've used a mix of organic and paid traffic to reach as many jazz lovers as possible and grow my audience effectively.

I do it in different ways:

1. Organic Traffic:
- I create engaging content on social media, such as behind-the-scenes videos, snippets of my performances, and free educational tips
- I encourage people to join my email list by offering something valuable, like "A Free Transcription of a Legendary Solo"
- I also promote sign-ups at my live events, on my website, during live streams and on all my YouTube videos

2. Paid Traffic:
- I've run targeted ads on Facebook, Instagram and YouTube focusing on reaching jazz learners, musicians, and fans
- My ads highlight the freebie—often a transcription of a famous solo—and why they'd love to have it
- The GLW Campaign I am running at the moment has a cost of $0.01 for each Post Engagement

3. What I Offer:
My "bribe" is a free jazz solo transcription of a classic piece played by the legendary Stan Getz. After a few weeks, I deliver them a video of myself playing that transcription. This works so well because it speaks directly to what my audience wants: a practical way to improve their skills and connect with the music they love.

4. How I Deliver:
When someone signs up, they instantly receive the transcription and guide via email. From there, I send a series of welcome emails to introduce them to my brand, share upcoming events, and highlight some of my premium offerings, like advanced transcriptions and CDs. This sequence helps me turn new sign-ups into engaged fans who interact with my content and attend live concerts.

The Results:
- I've grown my email list from 300 to more than 820 since following the IndiePro guidance
- Many of these new fans went to buy on the F+SH Campaign and the Black Friday sales and even started attending my concerts

Describe your growth with your permission list(s) in the last 12 months and your engagement trends:
Engagement Trends:
- Open Rates: Consistently high, reflecting how relevant and anticipated my emails are to my audience
- Click-Through Rates: Averaging 3%, driven by clear calls-to-action for content like concert tickets, new transcriptions, and behind-the-scenes updates
- Audience Retention: Fans remain engaged through a well-structured welcome series and regular emails offering a mix of valuable content, event announcements, and product promotions

This growth and engagement have translated directly into more website traffic, increased sales of transcriptions and CDs, and higher attendance at my live shows.

All my Emails Automations are built with the IndiePRO CRM.

Lastly, please tell us why you think you should be a finalist for the Builder Award:
I believe I should be a finalist for the Builder Award because of the intentional and consistent work I've put into growing Mirko Guerrini Music into a thriving, sustainable ecosystem. Over the past year, I've focused on building strong connections with my audience, creating valuable resources, and delivering exceptional musical experiences that resonate with fans and musicians alike.

Why I Stand Out as a Builder:
- Strategic Growth: My permission list has grown by 250% in the past 12 months, driven by thoughtful organic content and targeted paid campaigns
- Engaged Community: With open rates of 75% and CTR of 3%, it's clear that my content resonates deeply with my audience
- Sustainable Ecosystem: From successful campaigns like Fan Finder to driving concert attendance and increasing product sales, I've created a self-reinforcing cycle of engagement and growth
- Commitment to Excellence: Whether it's offering meticulously crafted transcriptions, high-quality recordings, or unforgettable live performances, I consistently strive to deliver the very best to my fans

Being a finalist for the Builder Award would recognize the care, creativity, and strategy I've invested in growing my music career and community while honoring my unique connection with my audience.