Alice Di Micele

TRAININGS COMPLETED:

• The Buddy System
• Run A Successful Crowdfund
• Selling Tickets for Live Shows
• The $1-A-Day Traffic Plan
• How To Get New Fans Daily (Fan Finder)
• Fan Page Optimization
• FREE + S&H Funnel Strategy
• How To Profit From A Launch Campaign
• Grow Your Email/Text List
• Spotify Field Guide

Active Nurturing Strategies:
- I-Series
- Recurring Content
- Special "Thank You" Content
- Post-Purchase nurturing series
- Consistent Email/Text Nurturing

Tell us about your I-Series:
There are 4 emails in the series:
- First email comes immediately
- Second email comes 24 hours later
- Third email comes 48 hours after that
- Fourth email comes 48 hours after that

I'm introducing myself to folks who join my list but haven't bought anything, and there are incentives to buy something and follow on socials embedded in the emails.

Tell us about your recurring content series and strategy:
I send emails usually weekly (if I have a sale going I skip the regular emails as to not overwhelm). I talk about life and music and what's going on and try to keep a personal connection with my fans. I also include tour dates. Sometimes I ask questions to keep folks engaged.

Tell us about your email marketing strategy:
I email once a week. Sometimes I ask questions, I send tour dates, and personal music type news and quarterly sales.

Tell us about your post-purchase nurturing content:
I have a post first purchase series which includes nurturing, a discount and warmth. 30 days after they finish that series they are offered my first album on sale (my first album is from 1988 and it's pretty special).

Lastly, please tell us why you think you should be a finalist for the Cultivator Award:
I have a very loyal fanbase that is growing exponentially due to my FSH and touring (just got back from 6 weeks in the midwest). I continually nurture the relationship. My music is all about building community. I've been working so hard this year and it's paying off.