Emily Adams of Betty Jane

TRAININGS COMPLETED:

• The Buddy System
• The $1-A-Day Traffic Plan
• Build The Perfect Artist Website
• How To Get New Fans Daily (Fan Finder)
• Fan Page Optimization
• Ones & Zeros 101
• Make Merch That Fans Want
• How To Turn Listeners Into Real Fans
• Email Marketing for Musicians
• Spotify Field Guide

Active Nurturing Strategies:
- I-Series
- Recurring Content
- Special "Thank You" Content

Tell us about your I-Series:
I send 3 emails:
1. First email delivers what I promised in my bribe: free downloads of my entire (released) catalog
2. Second email comes 2 days later with extra special treats - MP3s and videos of some of my favorite cover songs
3. Final email arrives 2 days after that, telling a funny personal story about "baring my soul" and sharing the demos to all of my songs

Describe your recurring content series and strategy:
I use the strategy outlined by Indepreneur: record a bunch of content for the same song and then break it up into short clips. I usually add an attention grabbing headline. Then I post 3x/week on consistent days. Sometimes I change this up for example when I have a sale.

Tell us about your email marketing strategy:
I've let this slip as I'm in a creation phase right now but when I have releases I email at least once a month, and usually more. In the past I've shared stuff about me, music I'm listening to, playlists I've created, pics of my pets... really anything.

Tell us about your post-purchase nurturing content:
I have an order confirmation email with a cute gif and then the shipping emails via Shopify.

Lastly, please tell us why you think you should be a finalist for the Cultivator Award:
I have maintained excellent relationships with fans, even letting my fans choose my artist name when I was just getting started! They've voted on tshirt colors and really been a part of the journey, and they absolutely love getting extra goodies in their shipments. They're so nice and encouraging and always asking when I'm coming to their town or when I'm releasing new music. They're my inspiration!