Mirko Guerrini

TRAININGS COMPLETED:

• The Buddy System
• Selling Tickets for Live Shows
• The $1-A-Day Traffic Plan
• Build The Perfect Artist Website
• Ones & Zeros 101
• How To Create Your Brand
• Be Your Own Videographer
• FREE + S&H Funnel Strategy
• Grow Your Email/Text List

Active Nurturing Strategies:
- I-Series
- Special "Thank You" Content
- Post-Purchase nurturing series
- Consistent Email/Text Nurturing

Tell us about your I-Series:
My I-Series is a structured email sequence designed to introduce new subscribers to Mirko Guerrini Music, build trust, and guide them toward engaging with my brand more deeply. The goal is to offer immediate value, highlight what makes my music and resources unique, and encourage them to explore more.

Email Breakdown:
I send a total of three emails over the course of five days:

1. Welcome Email (Day 0):
- Subject: "I'm so glad you found me"
- Content: A warm introduction, the promised freebie (e.g., a transcription of a legendary solo), and a thank-you for joining

2. About Me (Day 3):
- Subject: "So, how did you do?"
- Content: The story of the solo I sent 2 days before and why it is so important for the history of jazz

3. Value Add (Day 5):
- Subject: "Private concert inside (really)"
- Content: A free video of myself playing the same solo I sent days before, plus a personal code for 15% off other transcriptions

Results:
- Engagement: Open rates consistently around 65%, with click-through rates of around 20%
- Conversions: Many subscribers make their first purchase or attend a concert within two weeks

Describe your recurring content series and strategy:
My recurring content series is designed to keep my audience engaged, educated, and inspired while consistently reinforcing the value of being part of the Mirko Guerrini Music community.

Content Series Overview:

1. Jazz Solo Breakdown:
- Content: Analysis of classic jazz solos, highlighting musical structure, key phrases, and stylistic nuances
- Strategy: Appeals to musicians looking to improve their improvisation
- Platforms: YouTube, Social media, email newsletter, and website

2. Practice Tips:
- Content: Short, actionable practice tips for musicians
- Strategy: Providing quick wins to keep audience motivated
- Platforms: Instagram and Facebook Stories/Reels, YouTube Shorts, email list

3. Live Transcription:
- Content: Monthly live solo transcription and performance
- Strategy: Interactive format engaging fans while showcasing skills
- Platforms: YouTube, Facebook, and email newsletter

4. Jazz Transcription Clinic Podcast:
- Content: In-depth discussions, educational insights, and musician interviews
- Strategy: Creates engaging space for deeper exploration
- Platforms: Podcast platforms, website, and email list

Results:
- YouTube growth from 1,800 to 14,000 subscribers
- Consistent open rates and high social media interaction
- Increased sales and sign-ups from featured content

Tell us about your email marketing strategy:
I send emails 2–3 times monthly, including:

1. Educational Emails (Weekly):
- Jazz solo breakdowns
- Practice tips
- Transcription insights
- Links to tutorials

2. Promotional Emails (Monthly or Campaign-Based):
- New product announcements
- Concert information
- Limited-time offers

3. Personal Updates (Monthly):
- Behind-the-scenes stories
- Project updates
- Creative process insights

4. Event Notifications
5. Podcast Updates

Tell us about your post-purchase nurturing content:
On the CRM I have a TY & A-Series Workflow. Five emails in total are sent to First time customers, with a follow up, new offer, exclusive discounts and a last call to take the opportunity provided.

Lastly, please tell us why you think you should be a finalist for the Cultivator Award:
I believe I should be a finalist because of the care, consistency, and creativity I've invested in building and nurturing a highly engaged community around Mirko Guerrini Music.

Key Achievements:
- Email list growth of 500+ people in 12 months
- YouTube growth from 1,800 to 14,000 subscribers
- Development of rich content ecosystem
- Creation of Jazz Transcription Clinic Podcast
- Strong personal connection with community
- Established position as jazz education resource
- Consistent fan engagement and support

Through listening to my audience, engaging with their feedback, and tailoring content to their needs, I've cultivated a loyal following that supports my work through transcription purchases, concert attendance, and content sharing.