Celleste & Eric Dick of Celleste

TRAININGS COMPLETED: 

• The Buddy System
• The $1-A-Day Traffic Plan
• How To Get New Fans Daily (Fan Finder)
• Ones & Zeros 101
• How To Turn Listeners Into Real Fans
• Email Marketing for Musicians
• How To Profit From A Launch Campaign
• Grow Your Email/Text List

How often do you release new music?
Multiple times a year

Describe the overall feel of your brand and how you want incoming fans to perceive you and your music:
My brand is all about positivity and good vibes. Incoming fans perceive me as a kind, friendly, and supportive person (because I am! Lol). I take lots of time to engage with all my fans in comments, dm’s and emails, and they consistently give me feedback about how my exchanges with them, as well as my music, lift their spirits and add positivity to their day… which is my ultimate goal when it comes to my supporters and branding.

Please briefly describe your organic content strategy and provide links where we can see your top of funnel content:
When it comes to organic content, the quality of the posts is extremely important to me, as I see how fans react to the higher quality. My content is always high-energy, positivity-driven, colorful, entertaining, and captivating. So in order to meet that goal, I’ve developed a consistent content-posting strategy which I can sustain, and which the fans have come to expect: I post a “main” post to socials every Friday, and throughout the week I consistently post stories (These could be reposts from fan content, or anything else I choose to share.) This strategy affords me ample time to properly engage with each and every fan who comments or dm’s on all platforms, as well as emails. The best place to see all my organic content is from my IG page (which also goes to Facebook and Tik Tok).

Tell us about your most successful top of funnel ads! This could be a Fan Finder, Follower Finder, Instagram to Spotify, etc.--any paid ads you've used to build your following that wasn't a sales campaign:
I have been fortunate to have many successful running ads. Here are a few for various songs:

“Breathe!” (Acoustic performance) is a duet, focusing on mental health awareness. (This is a “creative-activist” side project, outside of my brand’s usual dance-pop material)

Ad presently still running on Facebook, started February 2024, on a $5/day engagement/Follow button campaign, has amassed:

-Over 9K likes, 2K shares, and 500 comments
-The follow button has yielded over 10K new followers


“Walk on Air”, dance-pop track (social media content vid):

Ad presently still running on Facebook, started March 2024, $5/day engagement/Follow button campaign, has amassed:

-3.8K likes, 685 shares, and 243 comments
-The follow button has yielded over 5K new followers


“Tremors”, dance-pop track (Music video teaser):

Ad presently still running on Instagram, started September 2024, on a $10/day traffic campaign, has amassed:

-Over 9K profile views, (Cost $0.05/per click)

Describe your growth on social media in the last 12 months:
Growth has been constant and consistent. Fan engagement and interaction has been instrumental in this growth, along with ad strategies as laid out by our amazing indie-pro coach Shae.

In 11 months
 Facebook fans grew from 3500 to 22,000
and Instagram Fans went from 1500 to 5355
(All of these fans are 100% real, nothing ever fake!)

Spotify growth has been unprecedented, and continues to get bigger daily. I have 14K monthly listeners (up from 1K eleven months ago), and my singles are in
hundreds of playlists, and continue to grow. I’ve finally started to see consistent income from Spotify on a monthly basis!

Lastly, please tell us why you think you should be a finalist for the Foundations Award:
Working with Indie-pro has been extremely rewarding. Not only has my career grown in so many ways, I’ve also learned a ton from working with Shae. My email list is underway, and I’m about to launch 2 EP’s, along with a new Merch store… and with a constantly growing newfound fanbase, I can’t wait to see the results!

Indie-pro has made me, for the first time, truly see myself as a business. The process has been so inspiring and empowering, and all I want to do now is continue to expand and see how far I can take everything...

I believe that I’ve successfully applied all the training which Shae has taken me through, and that I’ve strongly exemplified everything laid out in the Foundation Award requirements.

I’m very ambitious, and look forward to all the next steps indie-pro and Shae will guide me through in order to reach new levels... bring it on! Next on the agenda: World domination! 🙂