Taylor Bradshaw

TRAININGS COMPLETED:

• The Buddy System
• Selling Tickets for Live Shows
• The $1-A-Day Traffic Plan
• Build The Perfect Artist Website
• How To Get New Fans Daily (Fan Finder)
• Fan Page Optimization
• Ones & Zeros 101
• How To Create Your Brand
• Be Your Own Videographer
• Make Merch That Fans Want
• How To Turn Listeners Into Real Fans
• Email Marketing for Musicians
• FREE + S&H Funnel Strategy
• How To Profit From A Launch Campaign
• How To Generate Sales Year-Round
• Grow Your Email/Text List
• Spotify Field Guide

How often do you release new music?
Once a year

Describe the overall feel of your brand and how you want incoming fans to perceive you and your music:
My brand is built on catharsis and nature. I want fans to feel like my music is a long-needed embrace. Something that helps them process the tough times, see the positive, love themselves, and explore and share their own creativity and vulnerability.

Colors and imagery are nature-y and/or hand-made looking. Fonts look like an old book. I include (printed) handwritten letters with every package and new sales run. I want to tap into a bit of humanity and analog, physical connection in this internet world, with a call to an old-world, grounded feel.

I'm usually seen performing in nature, I share stories and videos about my cabin writing retreats, and my artwork and merch features flowers, cabins, trees, rough textured paint, handwritten letters, etc.

I've heard many times from fans that this (the whole experience I create for them) feels like getting back in touch with an old friend, and that my music has helped them get through a very difficult time.

Please briefly describe your organic content strategy and provide links where we can see your top of funnel content:
My organic content strategy is primarily made of posting vertical performance video snippets with lyric annotations 3x a week on all socials. I create these in big batches so I have content for months. They are either from dedicated shoot days or capture of concerts.

I boost these in a $1/day GLW boosting campaign on FB and IG, with 3 IG/FB posts at a time, swapping them out as they are posted.

I also perform a FB livestream concert with Q&A every 4-6 weeks.

My stories are more impromptu - reposting fan stories and selfies with my merch, photos of meaningful passages from books I'm reading, surveys, setting up for a concert, etc.

Tell us about your most successful top of funnel ads:
The only top of funnel ad I've run in the last year other than Free+Shipping (which doesn't count here) is my GLW boosting.

I've done fan finders, Instagram to Spotify, etc. in the past, but these haven't been necessary with my F+SH, which has the side-effect of being a fan-finder. I use organic posting in order to identify the best performing assets to then use in top of funnel ad campaigns.

Describe your growth on social media in the last 12 months:
In Instagram, I gained 8,400 followers in the last year.
On Facebook, I have gained 5,735 followers in the last year.

And an unmeasurable change - my livestream concerts used to be quite small, with people popping in and out. Now, they've gotten to the point where I can't actually acknowledge every comment and still get through the show. And they have become a major revenue driver for promoting my current sales offers.

Lastly, please tell us why you think you should be a finalist for the Foundations Award:
I've been posting new content 3x a week on all socials consistently for the last year, growing my social media presence, and dialing into my branding and storytelling. I've tested different formats heavily and learned what works and what doesn't for me.

Live audio they love, lipsynching they don't respond to. The two formats they love most are me performing in nature among the trees, or on a stage or in a bar where they can imagine themselves being at. Fancier stuff than that doesn't land.

I've built a world for fans that gives them peace, catharsis, and connection with nature. It's compelling enough that fans choose to suspend disbelief, joking about this choice when I reveal anything about the realities of my city life.

I frequently hear fans express how funny they think it is that I live in NYC, as they always imagine me spending my time amongst the trees and beauty of nature. Which I think speaks to the world I've built for them - a bit of escape and peace for their lives 🙂