Joe Filipovich of Joe Flip

Please give us a brief overview of the Introduction Phase of your Buddy system:
I post organic reels/shorts 3-4 days a week on FB, IG, Tiktok, Youtube and twitter. I also post organic content on these platforms along with long form videos on Youtube. I generated about 2 million views on Youtube

Please give us a brief overview of the Education Phase of your Buddy system:
I maintain social media posts and reply to comments and emails. I use nurture email campaigns about once a week. I run ads that send people to my spotify links. I run a sales campaign with ads for my $10 cd with a $10 cd bump. Those customers go into an accension email workflow. My website is up to date with information, videos, bio, press, tour dates, etc.

I also have a lead magnet for a secret video on my website that send them to an automated email workflow. I also have the same thing as a QR code on the back of my business card. And an album launch email funnel that I have running evergreen from my last album launch.

Please give us a brief overview of the Permission Phase of your Buddy system:
I use nurture email campaigns about once a week. I offer behind the scenes videos and pictures that are either exclusive to email subs or early access.

Please give us a brief overview of the Nurturing Phase of your Buddy system:
I send an offer about once every 8 weeks with follow emails. I run a sales campaign with ads for my $10 cd with a $10 cd bump. Those customers go into an accension email workflow.

Please give us a brief overview of the Affirmation Phase of your Buddy system:
I send an offer about once every 8 weeks with follow emails. Also when people buy from my sales ad campaign, the automated workflow sends them a couple emails of extra access plus an offer at the end.

Please give us a brief overview of the Ascension Phase of your Buddy system:
I send an offer about once every 8 weeks with follow emails. Also when people buy from my sales ad campaign, the automated workflow sends them a couple emails of extra access plus an offer at the end.

Please give us a brief overview of the Referral Phase of your Buddy system:
I usually just encourage fans to share my content anywhere, whether it's email or social media.

Please describe your growth, achievements, and success, over the last 12 months:
Charted #6 on Billboard Charts with recent album 2 months ago by using the album launch. 51% increase in Spotify listeners 64% increase in Spotify Streams 911,000 Spotify Streams in 2024 Selling out theaters at 200-300 seat capacity by using ads for TOF and BOF. Tracking my data and metrics with my sales campaigns, Spotify ads campaigns, and touring ads campaings. Used Indie Founder for 3 months to extend my education and direction.

Lastly, please tell us why you think you should be a finalist for the Indie Of The Year Award:
I'm a big believer in this program and am constantly educating myself in the trainings, facebook group, live stream, and podcast. I'm always encouraging musicians to get started with Indiepreneur for education and I know at least 4 musicians that signed up already. This program gives me the confidence to take control of my music career and make things happen instead of just hoping to "make it" in the music industry.