Raquel Rodriguez

Please give us a brief overview of the Introduction Phase of your Buddy system:
I'm running a Free Shipping and Handling funnel. For the majority of my funnel, my PSM has average at 2 or above. My total revenue so far is $17,217. My total profit so far is $8,388. And the total amount of new customer is 853 people. Here's the link to my funnel.

Please give us a brief overview of the Education Phase of your Buddy system:
I have a general $1/day campaign as well as a Streaming campaign. Both give my fans an opportunity to engage with me and my music.

Please give us a brief overview of the Permission Phase of your Buddy system:
This is done through my FSH funnel. 🙂

Please give us a brief overview of the Nurturing Phase of your Buddy system:
I communicate with my fans through Drip. I generally email them 3-5 times a month outside of updating customer on order status.

Please give us a brief overview of the Affirmation Phase of your Buddy system:
I ran a pre-order campaign for my new album aside from this happening naturally inside of my FSH funnel.

Please give us a brief overview of the Ascension Phase of your Buddy system:
This is happening within my FSH and Pre-Order campaigns. I also ran a black Friday sale. Each one made new fans as well as returning customers purchasing again. I'm regularly running offers to my list supported by ads to grow my customer base.

Please describe your growth, achievements, and success, over the last 12 months:
Honestly feeling pretty proud of myself this year. Marketing seemed like a really impossible and daunting skill to learn and once I dived in, I found that I'm capable of not only learning a new skill, but I'm also able to use it to finally generate money as an independent artist. I was selling exclusively on Bandcamp before this running into a lot of issues. I finally switched over to Shopify incorporated with Drip and between my Sweet Side Live Vault funnel, my FSH funnel and my Pre-Order campaign, I went from only about 2500 email subscribers to almost 7,000 within the course of less than a year. I've generated almost $40,000 worth of income and the engagement I've had with my fans has felt exponential

Lastly, please tell us why you think you should be a finalist for the Indie Of The Year Award:
When I first started my FSH campaign, my PSM was consistently sitting (on average) above 4.0. It took awhile for it to dwindle down, but I felt like I exceeded my own expectations as well as the expectations of my coach and fellow indies. I also figured out how to sell my merch worldwide and market to all Green Light Countries in order to maximize sales to fans around the world. I set up a warehouse in London to manage my international orders and have taken advantage of the opportunities that have come from selling worldwide. I also designed all of my funnels by myself with much success and have been able to implement those lessons into ways to build my social and streaming platforms. All of this being new to me, I feel like I caught on quick. I still have plenty to learn but again, I'm proud of myself for how quickly and thoroughly I was able to accomplish all of this mostly by myself but also with the guidance of my coach.