Aaron Clift of Aaron Clift Experiment

TRAININGS COMPLETED:

• The Buddy System
• The $1-A-Day Traffic Plan
• How To Get New Fans Daily (Fan Finder)
• How To Create Your Brand
• How To Turn Listeners Into Real Fans
• Email Marketing for Musicians
• FREE + S&H Funnel Strategy
• Grow Your Email/Text List

Tell us about your A-Series:
Up until last week, I had a single A-Series in which people who bought anything from my F+SH campaign would be a bundle offer. However, as I started planning for Cyber Monday, I realized that it made more sense to make different offers depending on how many of my band's 4 albums the F+SH customer bought. So, I segmented my audience by products purchased and now have 3 different A-Series that will upsell to the purchaser depending on what they already own. My goal with these series is to turn every fan into someone who owns all 4 of my albums.

Tell us about your Promotional Calendar:
I send out a nurturing email to my list every week and have the emails timed so that every 4th email (once per month) is a promotional offer, such as a discount on a bundle or CD that the subscriber doesn't own.

Tell us about your FSH funnel:
I have an amazing F+SH funnel for my band's 4th album, "The Age of Misinformation." I've been running this at $20/day ads on Meta. Since 08/12/24, I've generated over 400 sales. My copy talks up why this album is special and is supported by positive reviews from publications and fans. You can check it out at www.aaronclift.com/freecd

Tell us about your album launch:
My latest album, "The Age of Misinformation," came out in 2023, so I did my album launch then. I submitted my album to hundreds of publications and got over 50 reviews, most of which were positive. I also got interviews and airplay from many radio stations. I haven't done live shows yet due to scheduling issues in my personal life, but I intend to change that in 2025.

Tell us about your physical merch sales/strategy:
I offer bundle deals periodically for my email subscribers.

Tell us about your digital merch sales/strategy:
I include a free digital download of an album with ever CD sold.

Please give us a brief overview of your music revenue over the last 12 months:
I've sold over $5,000 of CDs through my F+SH. In turn, I've earned over $300 from repeat customers. I earn a smaller portion (about $100) from streaming and digital sales.

Please describe the highest performing revenue drivers:
My F+SH campaign for "The Age of Misinformation" has taken my sales through the roof. 400 orders in 4 months! I had to print several batches of new CDs to keep up.

Gross and net revenue:
Gross revenue is about $6,000. Net revenue is -$800.

Lastly, please tell us why you think you should be a finalist for the Money Maker Award:
Have you ever seen anyone grow 10,000% in 4 months? I did that with my F+SH and by following all the recommendations of Indepreneur.