Felix Parker of Cloning
Tour Titan
Cloning (Felix Parker)
Please give us a brief overview of your touring over the last 12 months:
We're about to finish our 3rd Australian tour:
- Melbourne (The Workers Club): 220/220 tix sold/sold out
- Brisbane (Tomcat): 215/250 tix sold
- Canberra (The Polo): 115/140 tix sold
- Sydney (Waywards): 150/220 tix sold
- Adelaide (Grace Emily Hotel): 140/140 tix sold/sold out
- Perth (Indian Ocean Hotel): currently 140/300 tix sold with show in 3 days time
This 2024 tour has seen big increases in sales compared with last tour. Our previous Australian tour in April 2023 we sold:
- Melbourne: 80 tickets
- Brisbane: 100 tickets
- Sydney: 100 tickets
- Perth: 100 tickets
This 2024 tour was also the first time we ever played in Adelaide & Canberra so we were very encouraged by the strong sales in these cities for our first time there.
The 2024 Melbourne show was sold out days in advance & the Adelaide show sold out the day of the show. Because we live in Perth, one of the most isolated cities in the world, most of these shows were 3500 kilometres (or 2000 miles) away with Adelaide the nearest at 2000 kilometres.
Tell us about your ticket selling strategy:
Venues have contracts with different ticket providers such as Oztix & Moshtix so we had to use those. But we were able to install our own pixel & customize the sales page design.
Strategy included:
- Running a F+S/H campaign from January till the tour
- Announcing tour 4 months out with a presale to the email list which sold 20% of tickets in first week
- Running a meta ads conversions campaign, cycling out creatives frequently
- Tour posters printed & displayed in cafes/bars/busy street corners
- Email list segmented by postcodes/cities for personalized communications
- Frequent email updates including 'tour stories' series
- Giveaway competition with 20% discount consolation offer
- QR code with ticket link in F+S/H order letters
- Frequent updates in fan discord
Tell us about your tour merch sales:
Gross sales revenue:
Melbourne - $1800
Brisbane - $1000
Canberra - $600
Sydney - $1100
Adelaide - $1000
Perth - TBD
We brought a merch seller/tour manager. Available items:
- 1 shirt design in 2 colors (navy and white)
- 5 different CDs
- Tour posters
- Tote bags
- Magnets & stickers
We invited fans to meet us at the merch desk after every show to say hi/take photos/have us sign things/buy merch. Would spend over an hour doing this at many of the shows.
Tell us about your fan base growth from touring:
- Hit all time high of 70k monthly Spotify listeners
- Featured in major Spotify & Apple Music editorial playlists
- Collected email addresses from all ticket purchasers
- Planning "thanks for coming" email series
- Confidential: approached by senior A&R for Island Records, met in Sydney
Growth from previous years tour:
- Melbourne: 300% increase
- Brisbane: 200% increase
- Sydney: 60% increase
- Adelaide & Canberra: Successful first shows
Lastly, please tell us why you think you should be a finalist for the Tour Titan Award:
We've built a 9000 email subscriber list & sold out shows thousands of kilometres from home while living in the most isolated capital city in the world, Perth, & being completely self managed/booked.
