Grace Morrison
Tour Titan
Grace Morrison
Please give us a brief overview of your touring over the last 12 months:
42 shows, 6 tours, 6 Festivals, 2 sold out shows (150 seats and 70 seats)
Were you in charge of selling your own tickets?
No
Tell us about your ticket selling strategy:
I put together a promotional video and used a meta ad with a 50 mile radius of the shows.
Tell us about your tour merch sales:
My biggest seller is soap! I sold 352 bars this year but only 23 of those were on tour. Additional tour sales:
- 23 bags of my "Saltwater Country™" coffee
- 31 tshirts
- 53 CDs
Tell us about your fan base growth from touring:
Growth from 2023:
- Email subscribers: 500 to 1083
- Patreon: 33 patrons
- Customers: 531
- No noticeable impact on streaming
Lastly, please tell us why you think you should be a finalist for the Tour Titan Award:
I have worked super hard over the past 2 years following Indepreneur's advice (and suggesting my songwriter pals do the same). I doubled my mailing list, have consistent engagement on social and laid the groundwork to be on tour for most of 2024 with my new record! I had a successful FSH campaign in 2024, and just put together a new one which already seems to be beating the last one. I've got my content creation days scheduled for 2025 and am excited to see what kinda growth we can get this time!
42 shows, 6 tours, 6 Festivals, 2 sold out shows (150 seats and 70 seats)
Were you in charge of selling your own tickets?
No
Tell us about your ticket selling strategy:
I put together a promotional video and used a meta ad with a 50 mile radius of the shows.
Tell us about your tour merch sales:
My biggest seller is soap! I sold 352 bars this year but only 23 of those were on tour. Additional tour sales:
- 23 bags of my "Saltwater Country™" coffee
- 31 tshirts
- 53 CDs
Tell us about your fan base growth from touring:
Growth from 2023:
- Email subscribers: 500 to 1083
- Patreon: 33 patrons
- Customers: 531
- No noticeable impact on streaming
Lastly, please tell us why you think you should be a finalist for the Tour Titan Award:
I have worked super hard over the past 2 years following Indepreneur's advice (and suggesting my songwriter pals do the same). I doubled my mailing list, have consistent engagement on social and laid the groundwork to be on tour for most of 2024 with my new record! I had a successful FSH campaign in 2024, and just put together a new one which already seems to be beating the last one. I've got my content creation days scheduled for 2025 and am excited to see what kinda growth we can get this time!
