EP370: 3 Split Tests To Perform Across Your Music Marketing

Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests...

In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook!

If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!

DISCOVER:

  • What We’ve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns
  • Why Open Targeting Can Actually Work Better With High-performing Content
  • How To Test Email Subject Lines The Right Way (Hint: It’s Not What You Think)
  • Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement
  • How To Use Split Testing To Improve Your Music Marketing Over Time

RESOURCES:

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