EP388: Data We Actually Use In Artist Music Businesses

“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?

In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!

If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!

DISCOVER:

  • What Core Metrics You Should Track Across Content, Email, And Offers
  • Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business
  • How To Use Location Data To Make Touring Decisions 
  • What Makes LTV Useful (And When It Doesn’t Matter Yet)
  • How Privacy-First Is Impacting Business Growth
  • Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”
  • How To Avoid Being Misled By Vanity Metrics
  • What Balance Of Clarity And Persuasion Gets Fans To Take Action

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

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