In 2013, Venezuelan-born teenager Ignacio Scannone entered a recording studio in Orlando, FL as an engineering intern. 5 years later, Ignacio would emerge from that same studio with major label custom production credits, internationally synced licensing placements, and a book of clients that includes charting stars…
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The music industry clocked $17.1 billion in sales last year – but we estimate that number could have been at least twice that amount. Artists are not collecting and using much of the fan data available to them. The data they are paying attention to is not the kind that can increase sales velocity and grow their business.
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In the second installment of this 2-part episode, we’re delivering an extensive (and somewhat profane) Op-Ed on the music industry’s laundry list of bad ideas, horrible tips, and misguided beliefs.
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Musicians get advice from every direction – bloggers, managers, successful artists, and even their Uncle Steve. In this episode, we’re delivering an extensive (and somewhat profane) Op-Ed on the music industry’s laundry list of bad ideas, horrible tips, and misguided beliefs.
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The nirvana point for many online Indie musicians is the successful launch of a membership site fan club. If you have 1000 fans paying $10 per month, you can just focus on attracting more members and creating content. For our Testing Grounds artist Nino Bless, this dream is quickly becoming a reality…
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BandZoogle, SquareSpace, ClickFunnels, WordPress, Wix, Shopify… MAKE IT STOP! How do you choose the right technology for promoting and selling music online? Are website builders for musicians really worth the cost?
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Festival marketing expert Louie La Vella sold over $1,000,000 in tickets with a simple but deadly effective marketing strategy founded upon – you guessed it – psychology. Learn from real successful music marketers how to drive attendance for your concerts…
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In this day and age, the methods that many bookers and promoters use to “fill rooms” often kill rooms instead. In this episode, we talk about driving traffic to Facebook Events and Ticketing Pages and using special offers to incentivize ticket purchases.
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