EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective

You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again...

In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue stream!

Whether you're trying to grow your income streams or want to level up your merch strategy, this episode will open your eyes to the possibilities with e-commerce in your music career!

DISCOVER:

How Jame Bootstrapped A Successful E-commerce Brand From Scratch
What Lessons From Band Life Translated Into E-commerce Success
Why Your Merch Strategy Doesn't Need To Rely On Touring
How Sharing Your Authentic Story Can Drive Sales
How The DIY Ethos Paid Off For Two Crow Collective
What Long-Term Success Looks Like For Online Brands

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Two Crow Collective

Follow Jame on Instagram

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