EP157: The Follow Up Process In The Life Cycle of A Fan

It's no secret that regularly talking with fans is a critical part of growing a fan base and keeping fans engaged with your music. However, there IS an air of mystery for artists about how to communicate with fans in an authentic way, based on the level of relationship they have with you! What do I say and how do I say it?

So in this episode, Corrin and Jack play a game of hot seat discussing what your messaging & follow up could look like for fans at each and every stage of the Buddy System! From email marketing, Facebook Messenger, SMS, and even ads, we kick around ideas on automated follow-up messages that you can use in your stack.

Wondering how to keep your fans warm after a launch? Want to ensure your customers have an amazing experience after they buy? Wherever you are in your growing your fan base, this episode has something for you!


  • Where Email, Messenger, Text Marketing, and Ads play a role in follow up with fans
  • What to say to nurture fans at all stages of the Buddy System
  • Why the right follow up messaging is crucial to keeping your fans engaged
  • How to automate the follow-up process across multiple channels
  • PLUS: A sneak peek at what Indepreneur has coming up for Black Friday