EP163: Backplanning Your Music Marketing For a Successful 2021

A new year is here and we're looking forward to 2021 being a year FULL of massive success for Indies. What better way to ensure success in your music career than some new year strategic planning!

In the first Creative Juice episode of 2021, Corrin and Jack run down the process of backplanning your music marketing from epic goals, overall marketing campaign KPIs, and ad campaign objectives! You'll learn how we break down objectives for artists of all sizes for album releases, recurring single drops, and everything in between.

If you're gearing up to make this year THE YEAR for your music and want to avoid getting overwhelmed in the process, this episode was born just for you!


  • Why defining larger goals clarifies the bite-size pieces of your marketing 
  • What to consider when it comes to your ad campaign objectives
  • How to think about secondary KPIs in your marketing & why it's critical for your momentum
  • What a "singles first" approach to long-term strategy might look like for you
  • PLUS: A sneak peek at goal setting from our upcoming Promotional Planning training