EP173: How To “John Madden” Your Music Marketing

When a marketing campaign ends for a single release, an EP, an album or anything in between, what's next? How do you figure out what worked and what didn't? Artists (especially Indies) need a process!

On episode, Corrin and Jack discuss how to "John Madden" your marketing campaigns with a post mortem analysis! Learn how post mortems can help you uncover the strengths and weaknesses of any kind of campaign, what metrics to look for, and how to use that data to define the next step in your music marketing!

Ever scratch your head wondering how to make your marketing work better and move beyond trial and error? Learn how to run a post mortem in this episode and take your process to the next level! 


  • What questions to ask in a post mortem analysis
  • Why post mortems work for both campaigns and ongoing sales funnels
  • How to run a post mortem for TOFU, MOFU, and BOFU marketing efforts
  • What impact retrospective analysis has on your future planning efforts