EP293: How To Sell More Music and Merch At Black Friday 2023

Black Friday sales are not exclusive to big retailers - they're crucial for businesses of ALL kinds, including artists and bands! Tapping into it could allow you to unlock the power of the season that represents 30% of annual retail sales...

In this episode, Jack and Circa present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career! Learn how to build audiences ahead of your promotion, create offers for customer creation and ascension, and run a campaign that nails messaging and cadence that gets your fans buying.

If you're ready to make Black Friday 2023 your most successful sales event yet, tune in for this episode and gear up to sell more music and merch than ever before!


  • Why Black Friday Sales Matter For All Businesses, Including Musicians
  • How To Segment Audiences For Customer Creation And Ascension
  • The Art Of Upselling And Why Customers Buy More During Promotional Periods
  • How To Craft Great Offers Without Resorting To Discounting
  • How To Create The Perfect Messaging Cadence For Your Promotion
  • PLUS: Get Free Access To Our IndiePRO Exclusive Black Friday Workshop, This Month Only!


WHOAMI?: Permission Stage Award Winner

I create soulful anthems for purpose seekers to feel motivated when they are manifesting the life they desire ๐Ÿ™๐Ÿฝ

๐Ÿ†WHOAMI?'๐™จ ๐™„๐™ฃ๐™™๐™ž๐™š๐˜ผ๐™ฌ๐™–๐™ง๐™™๐™จ ๐™ฅ๐™ง๐™ž๐™ฏ๐™š ๐™ฅ๐™–๐™˜๐™ ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™จ๐Ÿ†:

โšก๏ธPersonalized IndieAwards Trophy

โšก๏ธFeature in our newsletter and socials

โšก๏ธSpecial profile badges within our community

โšก๏ธMusic feature in an episode of the Creative Juice Podcast

โšก๏ธTwo consults with our IndieX Account Strategists
โšก๏ธ$250 AD BUDGET

๐‰๐จ๐ข๐ง ๐ˆ๐ง๐๐ข๐ž๐๐ซ๐จ ๐ญ๐จ๐๐š๐ฒ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ž ๐ซ๐š๐ง๐ค๐ฌ ๐จ๐Ÿ WHOAMI? ๐š๐ง๐ ๐›๐ž ๐ž๐ฅ๐ข๐ ๐ข๐›๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐ˆ๐ง๐๐ข๐ž๐€๐ฐ๐š๐ซ๐๐ฌ!