EP318: The Biggest Music Marketing Opportunities For Artists in 2024

For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on?

In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influencer campaigns, playlisting, and PR and the pros and cons of each strategy.

Whether you're looking to work on your own music marketing or build a team, this episode will help you you survey your options and choose the most effective ways for you to grow your fan base, revenue, and business from top to bottom!


  • Why Having a Large Fan Base Offers More Leverage for Monetization
  • How We Structured Our Agency to Seize Music Marketing Opportunities
  • How Email, SMS Marketing, and Paid Ads Can Predictably Grow Your Career
  • The Pros and Cons of Influencer Marketing
  • The Risks Associated With Playlisting and How to Navigate Them
  • Why PR Is Effective for Building Brand Authority