EP424: Geese, Music Marketing Psyops, and How To Get Ahead

Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan?

In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that’s got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling a psyop or an "industry plant," and dive into whether this strategy is as new or as noteworthy as it seems!

Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you’re presenting your art to the world!

DISCOVER:

  • Why Marketing Your Music Can Feel Like A Psyop
  • How The Band Geese Got Into The Spotlight
  • What Chaotic Good Did To Engineer A Buzzworthy Campaign
  • How This Approach Ties Into The History Of Music Marketing
  • What Influencers And UGC Have To Do With Music Virality
  • Why It’s Crucial To Understand The Nuts And Bolts Of Marketing Today
  • How To Avoid Getting Sucked Into Gimmicks That Won't Last

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Wired: The Fanfare Around the Band Geese Actually Was a Psyop

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