Developing Your Referral Strategy

In the Referral stage, you will create programs and materials that successfully grow your fan base by incentivizing existing listeners, fans, and customers to refer their friends to your music. Referral campaigns can be active or passive, one-way or two-way, and accomplished through materials or programs.

In this lesson, we'll examine the different categories of Referral campaigns. We'll also learn which types of Referral strategies work best and why.